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Mobile marketing

Mobile marketing . Contents. Meaning of mobile marketing Methods of mobile marketing Mobile advertising Why mobile website?  Methods of optimizing any business website for Mobiles. Meaning of mobile marketing .

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Mobile marketing

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  1. Mobile marketing

  2. Contents • Meaning of mobile marketing • Methods of mobile marketing • Mobile advertising • Why mobile website? •  Methods of optimizing any business website for Mobiles

  3. Meaning of mobile marketing Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

  4. Methods of mobile marketing • SMS games Social media Methods web browsing • Email • MMS

  5. Mobile advertising • Mobile advertising can be done by • VIA apps • On a Search engine • On a retailer website • On a videos website Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater - currently, most mobile advertising is targeted at mobile phones, that came estimably to a global total of 4.6 billion as of 2009. Notably computers, including desktops and laptops, are currently estimated at 1.1 billion globally. It is probable that advertisers and media industry will increasingly take account of a bigger and fast-growing mobile market, though it remains at around 1% of global advertising spend.

  6. Why mobile website? •  People are Increasingly Accessing the Internet Through Mobile Devices • People Are Doing More E-Commerce Transactions through Mobile Devices •  Mobile Technology is Changing the User’s Web Surfing Habits • Social Media Has Gone Mobile • Mobile Technology Allows Location Based Marketing • Smartphones and Tablets Remove Barriers to Mobile Marketing • Mobile Technology is Replacing the Television and the Radio • The Most Valuable Demographics are Mobile • Mobile Marketing can be Very Cost Effective • Other Parts of the World are even More Mobile

  7. Methods of optimizing any business website for Mobiles 1. Simplify. Then Simplify Again. And Again The first step in creating a mobile site is determining what content you’ll include. Given the restricted amount of screen space, it’s important to figure out what key pieces of information your visitors will probably be looking for 2. Plan Your Site Layout Mobile web pages will load slower than traditional web pages, so it’s important to keep the number of pages to a minimum. In addition, users won’t have the patience to click several pages deep on your site. Given that, it’s important to keep the site layout as streamlined as possible. 3. Match the Branding Elements From Your Standard Site to Your Mobile Site Even though your mobile site will be much more streamlined than your standard site, you’ll still want to incorporate the same branding elements on both sides of the equation. 4. Utilize White Space When designing any website, it’s a natural tendency to cram in as much information as possible. But fight that urge. Not only does white space give a cleaner, more sophisticated appearance, it also ensures that users can easily click the button they’re aiming for

  8. 5. Avoid Flash or Java The obvious reason for avoiding Flash is that Apple products do not support Flashand have declared that they have no intention to do so in the future. Because iPhones make up about 30% of the smartphone market, a significant portion of your audience may not be able to access your content if you use Flash. Similarly, many phones do not support Java, and even if they do, using Java can be a huge drag on load time 6. Reduce the Amount of Text Entry Necessary Do you suffer from fat-finger syndrome, which makes it difficult to use a smartphone keyboard? Most of us have trouble typing on tiny keyboards. When possible, use dropdown menus, checklists and pre-populated fields as a means of data entry. This helps minimize the challenges people face when typing text into a smartphone. 7. Do Not Use Pop-Up Windows Navigating between multiple tabs and browser windows is more difficult on mobile and can cause slow load times. If you need to open a new browser window, make sure you alert your user so that they know how to navigate back to the original page.

  9. 8. Use Mobile Redirects Once your site is designed and ready to go, make sure to put redirects in place that will sniff out when a visitor is using a mobile device and direct him or her to the mobile-optimized version of the site 9. Allow People to Visit the Full Site You’ve worked hard on your mobile site. You want people to see it and you want people to love it. But the fact of the matter is, even if you’ve done a good job paring down your content, there will likely be someone who wants information you’ve chosen not to display.

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