Secrets of Making LinkedIn Productive & Profitable

1. Secrets of Making LinkedIn Productive & Profitable Tina Reed Johnson, Web Marketing & Social Media Consultant Blog & Services: http://tinareedjohnson.com LinkedIn: http://linkedin.com/in/tinareedjohnson http://www.linkedin.com/company/2454267 Facebook: http://facebook.com/tinareedjohnson Twitter: @tinareedjohnson G+:https://plus.google.com/u/0/104326242844936940335 YouTube:http://www.youtube.com/user/ tinareedjohnson

2. Why LinkedIn? • The B to B Network • Highest Quality Users & Interaction of all Social Networks • Highest Average Household Income per User • Only Social Media w/downloadable Contact Database • All Fortune 500 CEOs represented • 49% Users have Power to make Major Buying Decisions • ½ of company recruiters search for Job Candidates • Twitter, Facebook - Don’t measure UP

3. LinkedIn: Home Page • Newsfeed – Comment and like • Connect with Twitter (auto cross-postings) • Good news stories to share on other profiles • Your stats • People suggestions • Group suggestions • Add WordPress blog (also appears on profile)

4. Basic Profile Set Up • Branded Avatar (headshot – smile!) • Complete Profile (100%) • Get Your Custom URL (Public Profile) • Link to Twitter & Share Status Updates • Import Your RSS feed (blog) • Recommendations (@ least 3) • Update your Status Daily to stay Top of Mind in the Newsfeed • Share updates to Groups

5. Optimizing Your Keyword Rank **Listings show on LinkedIn Search & search engines** Add Keywords to 5 Main Sections of Your Profile: • Headline • Current Work Experience • Past Work Experience • Summary Section • Specialties Section TIP: For higher ranking search, add keywords, add connections, use paid profile

6. Get Connected • Upload Current Email Contacts • Personal • Business Database • Always send personal message stating something in • common (from their profile) • Respond to Invitations in In-box • Share Your Custom URL in Social Media & Email sig • Email Current Customers (or co. newsletter) • Add Link/icon on Your Blog/Website

7. LinkedIn Company Page • Basic Set Up • Website links, RSS Feed • Let Employees Link • Add Your Products or Services • Images, Descriptions, Links, Videos • See Comparative Analytics • Promote Your Page - Grow Followers

8. LinkedIn: Jobs • Online Resume • LinkedIn Job Section • Search for Jobs by Keywords • See Jobs You Might Be Interested In (updates on home page) • Follow Companies • Your Group Job Listings • Find Shared Connections to Companies you are Interested In • Ask for Introduction

9. LinkedIn: What’s Next? • Questions & Answers (More tab) • Both ASK and ANSWER • Use private reply to engage directly • Events • Physical & Virtual • Reading List and other Applications • Add Video using SlideShare • Paid Advertising (Personal or Company page)

10. LinkedIn: Paid Profile • Not Essential, but: • Need to send In-Mail (hard to connect w/higher profile) • Need to see full names @ times • Obtain more search results • Can see whose been looking at your profile

11. Create a LinkedIn Group Limited to 10 Groups • Logo • Name - Searchable! • Summary/Description - Searchable! • Use Group Rules to encourage new users • Import Your Blog RSS Feed for Auto-Posting and Discussion Time-Saving TIP: Auto-Join & Open Group

12. Messaging Your LinkedIn Group • Use “Templates” • Create a Welcome Message • Automated! • Sent to Email Inbox - not LinkedIn Inbox • Build Your List • Link to Your Newsletter or Website • Give a Freebie to Sign Up! • How to Connect in Social Media

13. Messaging Your LinkedIn Group • Send Group Announcements • Up to Once Every 7 days • Goes to Member’s Email Inbox • Keep it Short • Include hyper-link http:// • Always Test! • Once a quarter, remind them about Your Newsletter

14. Grow Your LinkedIn Group • Send Invitations to Connections • Can only Send 50 at a time (enter email addresses) • Location • Topic • Send a Personal Message • Use Custom Group Join Link • Send to Social Media Profiles • Link on Website • Email Signature, Newsletter list