1 / 12

Key Account Profile Overview

This overview provides a comprehensive analysis of [INSERT.NAME]'s key account, including an industry analysis, business analysis, marketing activity, cost advantage, differentiation advantage, competitive advantage, key relationships, and a SWOT analysis.

daron
Download Presentation

Key Account Profile Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. [INSERT NAME] KEY ACCOUNT PROFILE[INSERT PERIOD]

  2. Overview [INSERT NAME] is a Key account for the following reasons:

  3. Industry Analysis - Competitors • Rivalry • Competitors

  4. PESTLE Change/effect Political Economic Social Technological Legal Environmental Industry Analysis - PESTLE

  5. Business Analysis - strategy • Vision • Mission • Values • Goals • Objectives

  6. Business Analysis - Products Products - • Brands and products • Target market • Market Position • Product life cycle

  7. Business Analysis – Marketing Activity Refer Marketing

  8. Other Media Activity • Sponsorship • Alliances

  9. Cost Advantage • Variable costs • Marketing expenses • Operating expenses • Transaction cost Marketing Advantage • Distribution • Sales effort • Brand awareness Differentiation Advantage • Product differentiation • Customer experience • Brand reputation • Relative price Competitive Advantage

  10. Key Relationships - Buying decision process

  11. Key Relationships - Contact points

  12. SWOT Analysis

More Related