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E-Commerce: Fundamentals and Applications

E-Commerce: Fundamentals and Applications. Chapter 9 : Advanced Technologies for e-Commerce. Outline. Introduction to Mobile Agents WAP: the Enabling Technology for Mobile Commerce XML (eXtensible Markup Language) Data Mining. Mobile Agent. Mobile Agent Frees up resources

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E-Commerce: Fundamentals and Applications

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  1. E-Commerce: Fundamentals and Applications Chapter 9 : Advanced Technologies for e-Commerce

  2. Outline • Introduction to Mobile Agents • WAP: the Enabling Technology for Mobile Commerce • XML (eXtensible Markup Language) • Data Mining

  3. Mobile Agent • Mobile Agent • Frees up resources • More reliable • More efficient due to distributed and parallel processing • Example: • E-commerce systems: • Tabican, Nomad, MAGNET • Mobile agent development kits: • IBM’s Aglet, Objectspace’s Voyager, General Magic’s Odyssey, Mitsbishi’s Concordia

  4. MAGICS Applications (B2C, B2B, C2C and C2B) MAGICS Protocol MAGICS Agent Programming Interface (API) Agent Development Tools MAGICS Framework

  5. Why WAP? • Support Web-like applications in a wireless environment: • Limited bandwidth • Less stable • Less powerful terminals. • Visit www.wapforum.org

  6. WAP Specification Key components: • Programming/communication model • XML-based markup language: WML • WMLScript scripting language • Microbrowser • Framework for wireless telephony applications (WTA)

  7. WAP Architecture (Fig. 9.2)

  8. The WAP Model WAP Model

  9. XML • Tags can be defined using a Document Type Definition (DTD) • XML is to represent the logical structure of documents • Content and presentation format/style are separated • Searching and retrieval of information is simplified • XML searches return data more precisely associated with the query • With Xlink, one can use bi-directional links • The syntax for XML is strictly defined

  10. Book title price availability author abstract subject "XML for beginners" "Elizabeth Chang" "This is ------ acquaintance" Keyword “US$25 “ "Internet program” "Internet database" "messaging" DOM for Example Program

  11. Business Application & Platform 1 Business Application & Platform 2 XML Application of XML for B2B e-commerce

  12. XML Document XML Header XML Envelope Transport Layered Structure for ebXML

  13. XML Architecture

  14. Decision Trees

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