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Methods employed by R and D of various companies in screening ideas

CINE Course-2006. Methods employed by R and D of various companies in screening ideas. By Ananda Chakraborty. Introduction. R and used in two types of role develop new products, molecules reduce cost or improve product/ service quality New Product development: Agrochemical Industry

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Methods employed by R and D of various companies in screening ideas

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  1. CINE Course-2006 Methods employed by R and D of various companies in screening ideas By Ananda Chakraborty

  2. Introduction • R and used in two types of role • develop new products, molecules • reduce cost or improve product/ service quality • New Product development: Agrochemical Industry • Patent law is an important contention here

  3. Typical Registration process for Agrochemical

  4. Time required for a Registration

  5. Some more facts about Agrochemical industry • For launching one noble chemical in crop protection • 140,000 molecules are tested • $ 210 m ($184 m in 1999) spend • 9.1 years on average from 1st synthesis to marketing

  6. New Lead Think of a new target compound Evaluate results Synthesise target SCREEN Novel Product R and D process in agrochemicals

  7. Parameters for screening The following parameters are used by projecting them 10 – 12 years ahead… • Activity & Selectivity – 1st Consideration (Performance Parameters) • Properties of the chemical, Residual toxicity and Soil toxicity – 2nd Consideration (mainly environmental parameters) • Patentability, Cost of manufacturing and others – 3rd Consideration (mainly commercial parameters)

  8. Product Improvement In Plant R and D Process Improvement R and D in Tata Motor ERC (central level) Research and Development Structure at Tata motor R and D in manufacturing Industry • Tata Motors – 3 plants

  9. Product improvement • Input from dealers • Input from service persons • Process Improvement • When the process itself needs to be modified • starts working with a major problem • Brainstorming, Exploration of probable causes • Experimentation and Recommendation

  10. Criteria for screening • Effectiveness of the idea on the cause • Ease of implementation i.e. the disruption to the manufacturing process should be minimum • Cost effectiveness Here an optimum combination of Effectiveness & Ease of implementation is desired first and then cost effectiveness is the distinguishing factor. Innovative ideas from shop floor employees are also encouraged and rewarded

  11. Conclusion • Consideration of the market • Difference in judging criteria : once a process is established, no major changes • Difference in new product vis-à-vis improvement based research : aggregate level business decision and functional decision

  12. THANK YOU

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