1 / 34

BFG Corporation- New Business Media (NBM)

Business Focus Group (BFG) pioneers in Offshore Sales & Marketing Support, Professional Education and Emerging Promotional Services (to B2B & B2C) by way of Thought Leadership Industry Interface, ITES Marketing and Digital Marketing with enhanced ROI at Right Budgets./nThe exciting journey began in 2005 as a group of Business Practitioners offering partial Industry Interface and insights to the Professional Education Sector while later took the position of MPO specialists in 2007-09; helping High Tech SME clients in US.

deepakgoel
Download Presentation

BFG Corporation- New Business Media (NBM)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BFG Corporation New Business Media • www.bfgcorporation.com • India | US | Europe | UAE | Canada Filling Industry Expectations with Corporate Essence

  2. STATEMENT OF CONFIDENTIALITY • This document is a property of BFG Market Consult Pvt. Ltd. No part of this document shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, to parties outside of this organization without prior written permission from BFG Market Consult Pvt. Ltd. • www.bfgcorporation.com • India | US | Europe | UAE | Canada

  3. Content • BFG Corporation – An Overview • Service Folio – What is New Business Media (NBM) • C Suite Digital Delivery Approach • NBM Work Process • NBM’s edge over Conventional Marketing Practices. • Why BFG? • Snippets- Industry Insights

  4. BFG Corporation – An Overview • Since Inception… • Initiatives driven by Industry’s Practitioners and Business Strategists. • Pioneers in blending IT enablement with Marketing Practices. • Focus on International Markets, Professional Education and Digital Marketing. Way Forward 2011 Formal Launch of NBM (New Business Media)- Digital Marketing Initiatives for Professional Education, B2B and B2C sectors. 2009 BFG Corporation established. Headquartered in India-New Delhi & US-CA. Launched Industry Interface Services (IIS) for Professional Education and Corporate sector. 2007 Grew as B2B specialist groupforMPO (Market Process Outsourcing)Activities. 2005 Conducted Business Training workshops (Marketing Management, B2B Sales, CRM, communication Skills, Professional Grooming, and Strategic Management)in the prominent B-Schools of India.

  5. BFG Service Folio New Business Media (NBM) Industry Interface Program (IIP) BFG BUSINESS FOCUS GROUP Marketing Process Outsourcing (MPO)  New Business Media (NBM)  Industry Interface Program (IIP) Marketing Process Outsourcing (MPO) • www.bfgcorporation.com • India | US | Europe | UAE | Canada

  6. New Business Media(NBM): Revenue Driven Branding NBM is an Integrated Interaction of CONTENT Driven Activities - Conversations, Participation, Involvement & Outreach. NBM is Customer Centric, Evoking, Engaging, Simple, Sincere, Transparent, Informal, Multi-Sided, Uncontrolled, Far-Reaching, Viral, Measurable & Inclusive. NBM enhances Market Traction with better ROI (Return On Investment) at right budgets. Back to Service Folio

  7. New Business Media(NBM) Digital Media, 3.0, Next..... • NBM enables B2B & B2C Organizations to Harness Business Benefits from Emerging Marketing Practices. • NBM = Market Models + Social Media Marketing (Digital Marketing, Web 2.0, 3.0)

  8. NBM: What You Need and What We Do? • NBM Is for you, If you need: • Sales & Lead Management. • Geographical Outreach. • Niche Market Leadership. • Thought Leadership Marketing. • Customer Interaction & Involvement. • To Build Alliances & Partnerships. • Better SEO. • Top line/Business Revenue Enhancer.

  9. WEBSITE ESSENTIALS

  10. VISUAL IMPACT ..... I Typography MindMaps Factual Quotes /Snippets Conversational Theme Based Visuals

  11. VISUAL IMPACT ..... II OLD NEW

  12. CONTENT MANAGEMENT ….. 1

  13. CONTENT MANAGEMENT ….. 2

  14. DIGITAL MARKETING Concept(Business) involves a Contextwhich is transformed into Contentto Communicatethe relevant message to have desired Coverage, increasing market traction. Credibility, thenbuilds naturally leading to Business Expansion.

  15. New Business Media: Digital Marketing • Develops Visibility/Credibility by building Online Reputation. • Spreads Awareness about Products or Services. • Establishes base for Communication, Interaction, Involvement & Engagement among the audience. • Positions Brand in the Target Audience. • Generates Effective Leads – Actual Sales may take place later Leads Generation Market Position- Brand Promotion Interaction, Involvement, Engagement Awareness Online Visibility Digital Marketing Supports Lead Generation • www.bfgcorporation.com • India | US | Europe | UAE | Canada

  16. SEO – Search Engine Optimization Organic SEO enables effective ranking of the website for a longer period of time. PPC, on the other hand, is an online marketing model wherein advertisers pay for the clicks they get after keeping the keywords on top. The only difference in this is that the latter is effective only for relevant components/keywords. In both forms of SEO, as long as one ensure relevant content, other websites get linked to you and search engine appreciate your website.

  17. Social Media - SMM

  18. Online Visibility & Revenue Generation from Websites Case Study on SEO& SMM results 18

  19. NBM’s Edge over Conventional Marketing Traditional Method of Lead Generation Networking & Word of mouth Interactive/ Search Advertising & Publish Relation Telling Only is not Enough Conventional/Traditional Marketing only Tells – It Conveys the Message Website Tracking Inquiry Database Lifecycle Marketing WHEREAS New Business Media – NBM - CAPTURES Shares - Evokes - Involves - Drives New Business Media for Lead Generation Listen React NBM is a method of Pull – Supports Involvement and Interaction. It is not dependent on Push/Direct Modes of Promotion that leave no grounds for interaction Involve • www.bfgcorporation.com • India | US | Europe | UAE | Canada

  20. NBM’s Edge over Conventional Marketing • Access to new regions by enabling PAN India promotion with minimal resources. • Supports Thought Leadership Marketing – Builds trust, credibility & brand equity. • Demand Pull precedes Demand Push - Arouses interest – Target audience Participation, Interaction & Involvement. • Helps to understand, explore and test the credibility of the business on their own than going by baseless perceptions/opinions. • Improves Search Engine Rankings giving the enhanced visibility to the target segment

  21. NBM’s Edge over Conventional Marketing • Now-a-days, the business community is totally Internet Savvy. It is must to have a Digital Marketing Strategy in place for better Traction and Awareness of its name. • Can be done with 30% - 40% of conventional • marketing budget. • Enhances Marketing Campaign(Branding/Lead management/ PR) effectiveness by more than 60% compared to conventional marketing. • Maximizes Geographical Outreach- Drives students to reach you quickly. • Works 24X7 with no Expiry Date of the campaigns. • Access to new regions by enabling PAN India promotion with minimal resources. Telling Only is not Enough Conventional/Traditional Marketing only Tells – It Conveys the Message, whereas New Business Media – NBM - CAPTURES Shares - Evokes - Involves - Drives

  22. Benefits of Being with BFG • One Stop shop boutique of all marketing & business specific support: • BFG covers all facets of marketing and sales support. • Unique bundled approach with full array of digital marketing/ Techno Functional • Strong niche focus on ONLY on Business Support Functions – Pool of marketing experts initiating all activities. • Senior Management commitment at every level and deep dive in understanding client’s requirements before working on operational steps. • Helps to transform the conventional way of business. • Ensures cost optimization while increasing scale and efficiencies. • BFG touches all the three phases of organizational pyramid- • Strategic, Tactical and Transactional / Operational

  23. BFG Essence

  24. Service Delivery Pyramid BFG’s Management Structure is based on doctrine of The Trinity formed by the cosmic functions of creation, Maintenance, and Destruction, personified by the forms of Brahma, the creator, Vishnu, the maintainer or preserver, and Siva, the destroyer or transformer.

  25. Thank You • BFG Corporation • Pitampura, New Delhi, India • India- +91-11-475-29246 • US- +1-847-930-5022 • nbm@bfgcorporation.com • For more details visit : http://bfgcorporation.com • Explore our blog-quest section for more inputs and knowledge experiences. http://www.bfgcorporation.com/blog/

  26. Snippets – Industry Insights

  27. Marketers See Greater Potential in Interactive Channels / Digital Marketing - US Interactive Marketing Forecast, 2009 To 2014

  28. Benefits of Content Optimization

  29. Traditional Marketing ONLY TELLS, while Digital Marketing – Shares - Involves - Drives

  30. Measurability

  31. Digital Media Distribution

  32. Importance of Digital Marketing

  33. B2B Buyer Process is Fundamentally Different

  34. Digital Media Mediums

More Related