1 / 15

Positioneringsstrategier

Vi starter med at se på virksomhedens kreative muligheder for at skille sig ud fra konkurrenter – det kræver indsigt i, hvordan man skaber en speciel position i forbrugernes hjerne. Positioneringsstrategier. Specifikke produktegenskaber Hvilke er følgende brands kendt for? Volvo Auping

deiter
Download Presentation

Positioneringsstrategier

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Vi starter med at se på virksomhedens kreative muligheder for at skille sig ud fra konkurrenter – det kræver indsigt i, hvordan man skaber en speciel position i forbrugernes hjerne

  2. Positioneringsstrategier

  3. Specifikke produktegenskaber Hvilke er følgende brands kendt for? Volvo Auping Colgate

  4. Problemløsning eller behov?

  5. Anvendelsessituation Her fokuseres på den situation det anvendes i

  6. Brugerkategori Konkurrenter Pepsi vsCoke Avis vs Hertz

  7. Repositionering Volvos kinesiske ejere vil repositionere Volvo

  8. International positionering

  9. effekthierarkimodel

More Related