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Institutions Working Internationally

Institutions Working Internationally. Dr Kate McMillan.

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Institutions Working Internationally

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  1. Institutions Working Internationally Dr Kate McMillan

  2. For instance, over half of the artworks shown at Documenta 12 and the 2007 Venice Biennale were produced by artists that are designated as: 'based in Berlin'. Gregory Sholette quite rightly claims that the vast majority of the art world exists in a creative equivalent to what physicists call dark matter. That is, over 96 percent of all creative activity is rendered invisible in order to secure the ground and concentrate the resources that are necessary for making the privileged few hyper- visible . The Geopolitics of Contemporary Art , Nikos Papastergiadis and Gerardo Mosquera What do we mean by International Institution? International institutions manifest in different ways. They can be physical entities such as the Guggenheim, or roving projects such as Manifesta or annual or biennale projects such as Venice. Lorenzo Quinn,Handssaving Venice from Drowning, 2017

  3. Key words • McGuggenisation • Cultural Imperialism • Soft Power • Cultural Diplomacy • Global vs Local

  4. At the beginning of the 21st century, everything is for sale, everything is a brand, and brands are the culture. O’Reilly, ‘Cultural Brands/Branding Cultures’ (2010: 574) ‘museums are by no means neutral spaces, but highly value-laden places that are embedded within a web of cultural and national symbolism and significance.’ Branding, legitimation and the power of museums: The case of the Louvre Abu Dhabi BtihajAjana

  5. McGuggenisation?‘it is how such events are politically mediated which will dictate their importance in discursive or symbolic ‘imaginings’ of the nation — how they are negotiated, funded, designed, represented, controlled and curated. Only through a detailed analysis of specific events do we gain an understanding of the power relationships lying behind them.’

  6. What is Soft Power? In the UK, the Foreign & Commonwealth Office is responsible for formulating foreign policy. When it comes to Soft Power, the UK government has historically relied on two key bodies: the BBC World Service and the British Council.8 The BBC World Service, the world’s largest broadcaster, with a global presence on television, radio and online in more than 30 languages and with a global reach of 269 million people each week,9 is frequently cited as a vital Soft Power asset. The British Council is the UK’s international cultural relations agency. It works in over 100 countries promoting the English language; encouraging cultural, scientific and educational cooperation with the UK; and providing access to UK education, qualifications, culture and society. The Art of Soft Power: A study of cultural diplomacy at the UN Office in Geneva Dr James Doeser & Dr Melissa Nisbett

  7. Discussion Points:

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