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The Jobs Fund (formally STES) – Invest NI - Boosting Business

The Jobs Fund (formally STES) – Invest NI - Boosting Business. Steps to Work ( StW ) - DEL. Employer Subsidy - DEL. 29th November 2011. Outline. Economic Context Rationale for the introduction of The Jobs Fund The Jobs Fund (Invest NI) Steps to Work (DEL) Employer Subsidy (DEL )

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The Jobs Fund (formally STES) – Invest NI - Boosting Business

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  1. The Jobs Fund (formally STES) – Invest NI - Boosting Business Steps to Work (StW) - DEL Employer Subsidy - DEL 29th November 2011

  2. Outline • Economic Context • Rationale for the introduction of The Jobs Fund • The Jobs Fund (Invest NI) • Steps to Work (DEL) • Employer Subsidy (DEL) • Boosting Business

  3. Framework for Regional Competitiveness Standard of living Target outcome Sources of competitiveness GVA per head £15,795 or 79.1% of UK Total output (or value added) (NI GVA = £28.3bn) Revealed competitiveness Labour productivity (GVA per filled job= 85.3% of UK) Employment rate (67.5% of working age) R&D, Innovation and creativity Skills Business growth Infrastructure FDI activity Employment creation Page 3

  4. DETI Labour Market Report (Sept 2011)

  5. Draft Strategic Framework

  6. The Challenges • Avoid “the unemployed” becoming permanently detached from the labour market • Stimulate job creation in the short term • - Job - Better Job - Career • Develop a range of measures covering “length and breadth” of the economy • Aligned with other Executive Department strategies • (OFMDFM, DEL, DSD) • Aligned with existing Invest NI strategies and objectives • Need to implement measures quickly to maximise impact

  7. Priority 1: Growing a Sustainable Economy and Investing in the Future • The primary purpose of this Priority is to achieve long term economic growth by improving competitiveness and building a larger and more export-driven private sector. To do this we must rebuild the labour market in the wake of the global economic downturn and rebalance the economy to improve the wealth and living standards of everyone. • This means: • More jobs • More people in work

  8. The Jobs Fund Measures 2011-2015

  9. The Jobs Fund Measures • Grant for Business Start in Neighbourhood Renewal Areas (NRA) • £1K grant • Grant for Business Start to Young People Not in Employment, Education or Training (NEET) • - £1.5K grant • Increased support for Social Enterprise • - Area Based Approach/Franchising/LTU

  10. Flexible Joined Up Approach From Government Employer Subsidy The Jobs Fund Employment Grant Steps to Work

  11. Business Issues Many business owners face a range of challenges: • Banks are attempting to tidy up their credit portfolios. • Many are experiencing a significant decline in the demand for their products and services and the general sluggishness in economic activity is having an adverse impact on supply chains across a number of sectors. • There is an upward trend in insolvencies and bankruptcies with the majority coming so late in the cycle that any sort of restructuring or rescue is very difficult. • As a result, many businesses with investment plans lack the confidence to implement them. This has impacted on Invest NI’s Work in Progress and budget drawdown.

  12. “Boosting Business” - Invest NI response to ongoing downturn • Invest NI has reviewed existing products and services to see if, and how, we can make them either available to a wider business base, or make them easier for businesses to benefit from. • We have considered what new products or services we may be able to introduce to help business. • Actions which can be quickly implemented have been pulled together under a number of themes: • Boosting Business Through Jobs • Boosting Business Through Exporting • Boosting Business Through Research and Development • Boosting Business Through New Technology • Boosting Business Through Skills Media Campaign launched 14th November – TV, Radio, Press, SMS, Online, Outdoor

  13. Campaign Overview The campaign is branded Boosting Business with individual treatments for each theme The overall aims of the campaign are to: • launch an initiative which communicates how Invest NI is providing a proactive response to the current economic challenges and businesses • increase awareness of the range of support available from Invest NI, generate higher levels of referrals and Work in Progress, and enable Invest NI budget to be utilised to the maximum extent in support of business in NI.

  14. Campaign Strategy and Key Dates Campaign formally launched by FM at CBI lunch 29th Sept TV, radio, outdoor advertising, direct mail, digital channels, social media, supported by PR, stakeholder and internal communications activities: Radio, TV, online and outdoor advertising commenced 14th November. Introduction of SMS text facility to commence 28th November All relevant information will be held at www.boostingbusinessni.com, which will direct to visitors to relevant pages on www.investni.com and/or www.nibusinessinfo.co.uk. The primary call to action will be to contact Invest NI via • Completion of an online enquiry form on a dedicated campaign microsite. Alternatively, businesses can visit an Invest NI office, • Mobile response by texting BOOST to 78886 SMS, or • Call 0800 181 4422

  15. Generic Outdoor Ad

  16. Generic Press Ad

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