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A Toast to Good Health: Craft Beer Trends Bring New Attention to the Benefits of Beer ADA TIMES, Winter 2011 issue. Free Powerpoint Templates. Beer Fun Facts. Beer dates back over 8,000 years Beer is one of the most consumed beverages in the world behind water and tea

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  1. A Toast to Good Health: Craft Beer Trends Bring New Attention to the Benefits of Beer ADA TIMES, Winter 2011 issue Free Powerpoint Templates

  2. Beer Fun Facts • Beer dates back over 8,000 years • Beer is one of the most consumed beverages in the world behind water and tea • In 1620 thirst causes Mayflower to land on Plymouth Rock • The term “ honeymoon” derives from beer • The strongest beer in the world is Sam Adams Utopias with a 26% ABV

  3. Beverage Alcohol BusinessDollars Spent in Supermarkets • Over 50% of beverage alcohol dollars generated is on Beer Source: IRI Total US Supermarkets YTD ending July 10th, 2011

  4. Red Wine vs. Beer • Red wine health benefits are well known but what about beer? • ethanol in alcohol has significant health benefits • Counters atherosclerosis • Increases HDL cholesterol, lowers LDL cholesterol • Reduces risk of blood clots • Lower incidence of gallstones • Decrease risk of type 2 diabetes • Improve cognitive function in older adults

  5. Craft Beer • Additional health outcomes • Lower risk of kidney stones in men • Possibly due to high water content and diuretic effect • Compound in hops may also slow the release of calcium from bone that is implicated with kidney stones • Protective effect on bone mineral density

  6. Beer Nutrition Breakdown • Two of the key beer ingredients are barley and hops • Compared to red wine this is a considerable amount of more nutrition

  7. Beer Nutrition Breakdown • Fat-free • Carbohydrate make up 1/3 calories in beer mostly from partially broken down starch • Protein is present in small amounts (4% of total calories) • Alcohol (ethanol) make up 2/3 calories in regular beer • Fat-free • Carbohydrates less in wine • Protein is nearly non-existent in wine • Alcohol (ethanol) make up 86% of calories in wine

  8. Beer Nutrition Breakdown • Water – 90-94% present in beer • Averages 4.6% alcohol by volume (ABV) • Most beers range from 3-6% ABV, but some can get to 10% or higher • Beer has 2 ½ times more water • Averages 12-14% ABV • What does this mean? • Beer drinkers are better hydrated

  9. Fiber for the Imbiber • USDA Nutrient Data base lists beer’s fiber content as zero grams • Discrepancy of how this is measured • Official methods of measuring dietary fiber in foods are not applicable to beverages

  10. Fiber for the Imbiber • Study, “Dietary Fiber Complex in Beer,” published in 2009 Journal of the American Society of Brewing Chemists • Found lager to contain 2 grams of soluble fiber per liter while a dark beer has 3.5 grams of soluble fiber • 12 oz serving size, equates to 0.75 grams for a lager and 1.3 grams for a dark beer

  11. Beer Outshines Wine with many Micronutrients • Regular 12oz beer contributes • Folate • Vitamin B12, which supplies about 3% of recommended daily amount for adults, according to USDA • Vitamin B12 is derived from bacteria that colonize in barley grains

  12. Beer Outshines Wine with many Micronutrients • Beer and Wine both contain similar amounts of potassium, magnesium, phosphorus and fluoride • Beer is the winner for selenium and silicon • Silicon may help counter osteoporosis

  13. Beer vs Wine

  14. Beer and Food Pairings “move over wine” • Person perceives over 10,000 oral aromas • Wine has only 1,000 aromas • Artisan beer market is growing • Exotic and bold style beers gaining traction: India Pale Ales, sour ales and fruit beers • Foodies and wine-lovers are discovering craft beer has all the complexity, food compatibility and diversity for a fraction of the price

  15. Questions Jodi Schweiger RD LD CDE Hy-Vee, Inc. 1725 Jordan Creek Parkway West Des Moines, IA 50266 jschweiger@hy-vee.com

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