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7 Benefits of Digital Marketing for Small Business

7 Benefits of Digital Marketing for Small Business by Digital sky 360

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7 Benefits of Digital Marketing for Small Business

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  1. Rise of technology, Awareness in consumers and Increased usage timing of the Mobile devices has truly triggeredDigitalmarketingtrend.It’saboutmakingalltheeffortsdigitallyinordertoGenerateAwarenessamong Consumers, Developing Brand Recall value among your targeted consumers, Generating leads and eventually Revenue of your Products /Services. DigitalmarketingcomprisesofMethodsandTechniquessuchasReTargeting/Remarketing/Searchengine Marketing related to online marketing platforms such as Facebook / Linkedin / Instagram or Google marketing platformssuchasDisplayandvideo360/SearchAds360etc…. Let’slookatafewbenefitsofusingDigitalMarketinginyourbusiness:

  2. 1.) LOWER EXPENDITURE ON MARKETING: Its always a question in the mind of a prospecting entrepreneur that how much to spend in the marketing activities / Should you spend for Marketing and the answer is Yes its very important to invest the right percentage in Marketing actives for the growth of your company, Researches suggestasumptuousamountof10-20%shouldbeinvestedinmarketingactivitieswhetheritsrelatedtoBranding / Advertising /Marketing. DigitalmarketingboostsaboutActivitieswhichconnectstoyourEnd-usermuchFaster&Effectively.Thereare Strategies which are Organic, Trusted and Long lasting like SEO ( Search engine Optimisation ) OR Content Marketing which are one of the most effective ways to generate Awareness Organically and lower down your Advertisingexpenseswhichcanbeusedforotheractivities. AverageMarketing 7-15 (of grosssales) Spend 10-20 (of grosssales) 5-10 (of grosssales) Small Scall Companies (Turnoveraround $ 2-4Million) Mid ScallCompanies (Turnoveraround $ 4-5Million) Large Scall Companies (turnoveraround $ 5-10Million)

  3. Also,Socialmediamarketingisveryeffectiveforleadgenerationandbrandawareness.Strategiseduseofdigital marketing can surely help you to lower down your marketing expenditure and generate more leads and eventuallymoreSales/ProfitforyourOrganisation. 2.) GUARANTEED ROI ( Return on Investment ) OF YOUR CAMPAIGNS: It’s very important to Reap the Returns on yourInvestmentmadeontheMarketingactivitiesandthat’spossibleworkingwithgoodMarketingagencywhich candeploytopStrategiesinplacetogainthereturnsontheInvestmentsmade. FocusedSocialmediaAds/StrategisedDisplayorSearchAdsalongwithRe-marketing,InthemarketorSimilar AudiencecanhelpgenerateLeadsatabetterCPLI.e(CostperLead)andwillhelpyoutoachievemore. The entire journey of the user can betracked Tag Manager360 Deploy tags faster for conversion tracking, site analytics,remarketing, andmore Optimize360 Display & Video360 Campaign Manager DataStudio TestbestOnsitecontenttoshow particular audiencesegments Analytics360 Search Ads360 Upload CRM Datain A360 DatafromSocial,email,aflliates andotherpaidmediaistracked in CampaignManager Exportdatainto easy to read visualisations Import ofline user actions Data from Display, Video and Search boughtthrough DV360 & Search Ads 360 flows into Campaign Manager & Analytics360 Track usage of websites andapps. CreatesegmentsofusersandseethecompleteUser Journey from Ad toSale Re-target audiencesegment with specificmessaging

  4. GoogleAnalytics/TagmanageraretheAnalytictoolswhichhelpsmonitor/trackdata&LeadsforRestrategis- ing and RemarketingRespectively. Here,youcangenerateaconstantflowoftargetedtrafficthatgetsconvertedintoleadsandintoSalesEventually. 3.)DEVELOPONLINEREPUTATIONFORYOUR BUSINESS: Consumerresearchesaboutanyproduct/serviceonline before making anydecisions. In fact, Study shows that a consumer makes a purchase online only after his third visit I.e after detail study only consumermakespurchasedecisionswhichmakesthispointreallyimportantforallthebusinesstodevelopaPos- itiveOnlineReputationintermsofReviews/Testimonials/Ratingsandmanymoresignalsorindicationsgivento googlewhichhelpstheconsumertotakehisPurchase/Considerationdecision. 4.)STAYINCOMPETITION:Digitalmarketingstrategiescantrackallofyourcompetitorsinformationwhichcould bebringingthembusinesslikeBacklinkswhichareRedirectedtoyourcompetitorswebsiteandthosebacklinks areaveryimportantreasonforrankingoftheirwebsiteonGoogleSERP. GainingCompetitiveIntelligenceisonlypossibleindigitalmarketingunlikeTraditionalwaysofmarketingwhere youcangetexactsetofinformationlikeFromwherevisitorsaredirectedtoyourwebsite&trackinfo. LikeUniquepagevisits/bouncerate,etc.,usingtoolslikeSEMRUSH/HOTJAR/MOZ.Ifthissetofinformationis usedtoRestrategiseyourbusinessplanning&IntelligencethanyouaremorelikelytogainStrategicadvantage over yourcompetitors. Mustread:TraditionalMarketingv/sDigitalMarketing

  5. 5.)REACHTARGETEDCONSUMERS:Wellreachingthetargetedaudienceisataskwhenitcomestomarketingas thespendsleadstoincreaseinthecostofleadacquisitionandeventuallythemarketingbudgetandDigitalmar- keting offers variousstrategies. whichhelpsmarketertotargettheIndustry-specificAudiencelikeGoogle’stargetingoptionssuchasAffinityAu- diences/Inmarketaudience/SimilarAudiences/CustomermatchORDynamicRemarketingetc…. SocialmediaplatformslikeFacebookalsoprovidefantasticTargetingoptionstoDisplayyourAdstotherighttar- getedconsumerslikeDemographictargeting/GeoTargeting/CustomAudiencesetc…

  6. Also,therearemanyothertargetedoptionsavailabledependsupontheplatformwhichcanderivetherighttar- geted audiencefor your business products/services. 6.)VALUEFORMONEY:WhenitcomestoSmallscalecompanies/Midscaleenterprises it’sextremelyimportantto keepSpendingslowerandgainhigherreturnsandInvestinginanytraditionalmarketingactivitieslikeanewspa- per Ad /Radio Ad. ItdoesnotguaranteeanyreturnsontheinvestmentsdonebutduetoRiseinTechnologyandDataScience,Useof AI / Data Analytics / Machine learning, Digital marketing platforms like Google /Youtube / Facebook is using it activelyforenhancingtheUserexperiencewhichresultsintoGrowthfortheadvertisers. Eg.IfOneadvertiserwhoisaRealestatedeveloper/Dealerandlookstoadvertiseandtargetsagroupofindivid- ualswhoareInmarketsearchingforaProperty,ItsurelymakesalotofSenseandValuespentontheMarketing activity OReg. IfthissamedeveloperlooksforwardtotrackhisadstogenerateLeadswhichisequivalenttoRevenuesurely makes“ValueforMoney”whichcanbedonewiththehelpofrighttechnology 7.) STRATEGISE, ENGAGEMENT & RE STRATEGISE: When it comes to digital marketing its almost $1.5 billion indus- tryalready&itsIncreasingatacompoundannualrateof28percent,Nowthequestionisnot“Shouldyouusedig- italmarketingasaplatformforyourmarketingornot’. It’saboutHowtoStrategiseyourdigitalmarketingactivitiesinawaythatpullsyourcompanymaximumRevenue and gauge right metrics for growth and that’s where it important for you to work with a top marketing agency whocanpulltheseresultsforyourorganization.

  7. Eg. If you are actively marketing your products / services but No Metrics are used to analyze your data like CTR (Click-through-Rate)ORCPA(Cost-PerAcquisition)ORCPL(Cost-per-Lead)ORCLV (Customerlifetimevalue) thanRe-StrategisingisnotgoingtobeveryusefulandyoumightnotgainyourROI(ReturnofInvestments). AlsoallthesedatacanbederivedonlyusingDigitalmarketingplatformswhichcanbeprovedtobeveryuseful forRevenuebuildingoritcanbeBrandbuildingactivity. TryFreeAuditforyourbusinesswebsite:Digitalsky360–Digitalmarketingcompanyahmedabad Readmore:WhyDigitalMarketingisImportanttoYourBusiness? So,Whetheryouareamid-scalecompany/smallscalecompany/evenlargeenterprises,Digitalmarketingis veryimportantforBuildingAwareness/Consideration/Evensellingyourproductsorservices, SoStartdoingit today! BENEFITSOFDIGITALMARKETINGFORSMALLBUSINESS

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