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Business Intelligence Strategy and Technologies

Business Intelligence Strategy and Technologies. Competitive Forces. Customers or Buyers Suppliers Competitors New Entrants Substitutes. Competitive Strategies. Low Cost Leadership Ex: Wal-Mart, Target, Early Japanese Cars, Recent South Korean Cars Product Differentiation

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Business Intelligence Strategy and Technologies

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  1. Business IntelligenceStrategy and Technologies

  2. Competitive Forces Customers or Buyers Suppliers Competitors New Entrants Substitutes

  3. Competitive Strategies Low Cost Leadership Ex: Wal-Mart, Target, Early Japanese Cars, Recent South Korean Cars Product Differentiation Ex : Mercedes, Pavilion, Rolex, etc. Product Innovation/Focus Ex: i-Phone, Stick Notes, CD’s, etc. Growth Ex: Amazon Alliance Ex: Amazon and Borders, Virtual Companies, etc.

  4. Strategy is not Static! GROWTH Low Cost Innovation Differentiation ALLIANCE

  5. Value Activities Porter’s idea of organizational activities as value adding activities Two sets of activities : Primary and Support activities Primary activities : directly related to the product Support activities : organizational infrastructure

  6. Value Activities

  7. Value Activities Primary Activities Inbound Logistic Production/Operations Outbound Logistic Marketing and Sales After Sales Service

  8. Value Activities Support Activities Management and Administration Human Resource Research and Development Purchasing/Procuring Resources

  9. BI for Competitive Intelligence and Advantage The Strategic Imperative of BI Barriers to entry of a new competitor are being significantly diminished Because of the Web revolution and increasing globalization, companies throughout the world are challenging major players in industries The ability to deliver goods worldwide is making it easier for potential competitors to get products and services to more customers almost anywhere Companies are finding better or less expensive suppliers all over the globe

  10. Successful Business Intelligence Implementation Appropriate Planning and Alignment with the Business Strategy Planning and execution components Business Organization Functionality Infrastructure Establish a BI Competency Center (BICC) within the Company

  11. BI: Layers of Capabilities with I/O Presentation New Insights, DSS support in a user friendly fashion Business Rules User inputs Insight Creation New Insights, DSS support Business Rules User inputs Information Integration Synthesized information, Coded knowledge Real time data, Unstructured data Organizational Memory Historical and summary information, Coded knowledge Data, Information, Explicit knowledge

  12. BI: Layers of Capabilities and Technology Presentation OLAP Dashboards Scorecards Insight Creation Data Mining Business Analytics Quantitative Modeling Environmental Scanning Text Mining Web Data POS and RFID Information Integration Data Warehousing ERP Knowledge Repositories Content Management Systems Document Management Systems OLTP Organizational Memory

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