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Implementation Update of SCE’s 2009-2011 LIEE & CARE Program

Implementation Update of SCE’s 2009-2011 LIEE & CARE Program. DRAFT. Presentation to the LIOB January 26, 2010 San Jose, CA. LIEE Target 2009 - 2011. LIEE Through December 2009. Other LIEE Figures. 11.2 % of homes treated in 2009 included customers with disabilities

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Implementation Update of SCE’s 2009-2011 LIEE & CARE Program

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  1. Implementation Update of SCE’s 2009-2011 LIEE & CARE Program DRAFT Presentation to the LIOBJanuary 26, 2010San Jose, CA

  2. LIEE Target 2009 - 2011

  3. LIEE Through December 2009

  4. Other LIEE Figures • 11.2 % of homes treated in 2009 included customers with disabilities • 30 low-income customers participated in LIEE/CSI programs (SASH/MASH) • 4.8% of the Homes Treated received LIEE services prior to 2002

  5. Integration/Leveraging Efforts • CSD Leveraging Pilot • Summer Discount Plan (SDP) • Comprehensive Mobile Home Program (CMHP) • MultiFamily Affordable Solar Housing (MASH) • SingleFamily Affordable Solar Housing (SASH) • Whole House Performance Program • CARE, Residential EE • Home Energy Efficiency Survey (HEES) • Partnerships

  6. Pilots and Studies

  7. LIEE Outreach / Ethnic Media • Univision 34 “A Su Lado”– SCE will continue its partnership with this Los Angeles-based Spanish TV station and SoCalGas with “telethons” set for each quarter in 2010 • Bulk Work Allocation Tool – Implemented during 2009 SCE will continue to use this tool that allocates leads, installations and inspections to provide a “full days” work for contractor crews. This tool helps support the “Whole Neighborhood Approach” and reduces the carbon footprint of the program • Direct Mailers – Implemented at the suggestion of the LIOB, SCE will expand the use of targeted mailing that personalizes customer letters with CBO/contractor information • Outbound Calling – The pilot targeted customers who have been previously cancelled during the enrollment process related to various cancellation reasons and successfully reinstate those leads. • Partnerships – Organizations working with low-income households and people with disabilities promote and recruit their existing low-income clients into the Program

  8. CARE Outreach / Ethnic Media

  9. Everything Long Beach TD Ameritrade FOX Business News Pasadena Star News, San Gabriel Valley Tribune LA Times Black Voice News La Opinion San Bernardino Sun KPCC KNX Balita Media Asian Journal Korean Sunday News Korea Daily Korea Times Online Chinese Daily News Viet Bao Daily News Radio Seoul KFOX 1650 AM Daily Sports Seoul USA Thoi Luan Online JBC Radio 1230 AM Epoch Times Online California Examiner Viet Weekly India Journal India West Riverside Press-Enterprise 20 de Mayo Press Releases 12/31/09: “Edison International and Employees Donate More Than $700,000 to Help Customers Pay Electric Bills” • San Gabriel Valley Tribune • Everything Long Beach • Desert Sun 12/24/09: “Southern California Edison Reaches Out to Help Customers With Their Bills”

  10. LIEE 2010 Looking Ahead SCE Homes Treated Target Goal 104,500 January-to-Date Results • 8,600 Homes treated • 12,000 Homes in Scheduling Queue • 36 EMA Program Service Providers Marketing and Outreach • Direct Mailer/press release – Mailed to 150K CARE customers • Targeting 8,500 Energy Assistance Fund customers from 2009 • Outbound Calls – Automated system will target 100K customers • E-mail Blast Campaign – Target 120K CARE customers on SCE’s “My Account”

  11. CARE 2010 Looking Ahead Partnerships SCE Expanded Communications • Media Relations & External Stakeholders: Press releases issued to mediaand distributed to 600 CBOs, FBOs and non profit organizations to inform customers of our economic assistance programs, emphasizing SCE is here to help • Providing More Information in Welcome Brochure: Customer welcome brochures will now include information on payment arrangements • CARE Line-Item on Bill: Pursuing the initiative to include a CARE line-item on customers’ bills to identify monthly savings re-assure customers they are receiving savings SCE Solutions • Expanding Online User Experience: Running banner ads on SCE.com to inform customers of economic assistance resources, and a planned future budget assistance tool on SCE.com will allow customers to manage their usage and their budget • IVR Messaging to CARE Customers: Communicating recertification and verification through IVR, ability to complete CARE recertification from IVR automated phone call, and combining IVR messaging with live out-bound calls to customers failing to respond to CARE certification requests

  12. Customer Privacy – Current Practices Southern California Edison Terms and Conditions Nondisclosure • Consultant agrees that it will not use any of the Confidential Information for any purpose other than performing LIEE Work Outbound calls via IVR now include an “opt-out” option for customers

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