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Satellite Industry Leadership Council

Satellite Industry Leadership Council. January 7, 2010 Wynn Hotel Las Vegas, Nevada. Satellite Industry Leadership Council. Agenda 12:00 12:15 Welcome/Introductions Andrew Reinsdorf Introduction of Guest Speaker Joe Widoff 12:15 12:45 Remarks by Utz Baldwin, CEO, CEDIA

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Satellite Industry Leadership Council

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  1. Satellite Industry Leadership Council January 7, 2010 Wynn Hotel Las Vegas, Nevada

  2. Satellite Industry Leadership Council Agenda 12:00 12:15 Welcome/Introductions Andrew Reinsdorf Introduction of Guest Speaker Joe Widoff 12:15 12:45 Remarks by Utz Baldwin, CEO, CEDIA 12:45 1:15 SBCA: Building on Success Joe Widoff/Steve Hill/ Lisa McCabe 2009 Highlights/Accomplishments Making SBCA the Information Resource of the Consumer Satellite Industry 1:15 1:45 Discussion John Abel, Team Lightbulb 1:45 2:00 Wrap Up/Adjourn

  3. Satellite Industry Leadership Council • Andrew Reinsdorf, DirecTV, Chairman SBCA Board of Directors

  4. Satellite Industry Leadership Council • Joe Widoff, Executive Director, SBCA

  5. Satellite Industry Leadership Council • Utz Baldwin, Chief Executive Officer, CEDIA

  6. Satellite Industry Leadership Council • SBCA is Moving Forward! • Member Services • Introduced new member benefits • Created and executed SkyFORUM™ • Produced and delivered 2 webinars in last 2 months of 2009

  7. Satellite Industry Leadership Council • Standards and Certification • 26,000 new certifications issued • DISH DNS technicians now certified • SBCA Certification now offered through DISHU • Online courses increasing with MFH2, Comm 1000 • New courses under development

  8. Satellite Industry Leadership Council • Public Policy • 10 of 11 tax increase proposals defeated • 3 proposals to restrict dish installation on rental properties defeated • 2 local ordinances to impose inspection/registration fee on dish installation defeated or challenged and repealed • New licensing database under construction • State PAC established (“SkyPAC”)

  9. Satellite Industry Leadership Council SBCA Strategic Goals Align SBCA activities with the SBCA mission Create a sustainable business model Build a world class trade association that effectively represents the consumer satellite industry

  10. Satellite Industry Leadership Council 2010 Business Planning Goals • To make SBCA the information resource for the consumer satellite industry • To leverage the SBCA membership so that its corporate members can promote its products and services within the industry and in allied industries

  11. Satellite Industry Leadership Council • Industry Information Resource: The Driver for SBCA’s Growth and Success in: • SBCA Membership • SBCA Education and Certification • SBCA Marketing and Promotion

  12. Satellite Industry Leadership Council • How will SBCA and members benefit? • Develop a “community” of interest • Develop a value proposition for SBCA member dues • Develop a menu or tiers of services that members can choose from • Provide grass roots support of public policy efforts

  13. Satellite Industry Leadership Council • Next steps • As of 1/2010 all technicians who hold valid SBCA certification will receive 1 year complimentary membership in SBCA • Major corporate membership campaign—at least 30 new corporate members at $3,000 per year • Regularly scheduled webinars of which at least 6 will be sponsored • Market all membership, certification and marketing products under “SkyFORUM™” brand • Pilot one regional SBCA meeting in Mid-Atlantic

  14. Satellite Industry Leadership Council • How will Standards and Certification contribute as information resource? • Increased online presence (courses, webinars) will create community and visibility • Give members/industry reasons to visit the SBCA web presence • Grow revenue beyond current products

  15. Satellite Industry Leadership Council • Next Steps • Ask members/industry what they want for online education, training • Partner with allied industries (CE, IP, construction) to provide content for courses • Provide online resource of contacts, important industry sources • Provide online directory of suppliers of goods and services for the industry • Basic listing for free • Descriptions, logos, contact information for a fee

  16. Satellite Industry Leadership Council • How will Marketing and Promotion contribute as information resource? • Expand reach and value of online products though sponsorships, product information, and industry information • Make SBCA ‘go to” destination for industry and policy makers

  17. Satellite Industry Leadership Council • Next Steps • Develop expanded daily/weekly SBCA-branded electronic newsletter for industry • Expert Blogs • Sponsored editions • Solicit vendors to produce SBCA newsletter • SBCA SkyFORUM VTS on annual basis • Develop exhibitor/sponsorship prospect list • Secure 2010 Commitments Q1 2010 • Double revenue and attendance for 2010 • Prepare RFP for VTS vendors • Capture history of SkyFORUM for future sales efforts (under way) • Commission annual industry survey • Consider “Executive Futures Summit” and Board meeting June 2010 in Denver (by invitation only)

  18. Satellite Industry Leadership Council • Questions/Comments?

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