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How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500

How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500. 5 steps to a successful website. How does Google know what a page is about?. It reads and understands the information in key areas of the page i.e Keywords / Key phrases.

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How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500

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  1. How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500

  2. 5 steps to a successful website

  3. How does Google know what a page is about? It reads and understands the information in key areas of the page i.e Keywords / Key phrases

  4. Choosing the right keywordsgenerating a list

  5. Keyword Research - Selection

  6. How should you organise your pages?

  7. On Page Optimisation URLs Page Titles Page Headings H1 and H2 Image Filenames Body Text Image Alt Attributes Bold and Italic Text Lo Mismo A man about to cut the head off a sodier with an axe

  8. Design This site is easy to use…. This company is easy to work with…. ..Oh, and there’s an offer… I will buy from this company

  9. How do search engines rank a page? Links The number and quality of links pointing to a page tells a search engine how important thatpage is.

  10. Why would I link to your site? Because you’ve got something that I want to recommend to others i.e. Great content

  11. So Great content Traffic Rankings Links

  12. What are you doing to be #1?

  13. How do you get links?

  14. What is Social Media?An opportunity to meet the people

  15. How to participateHi, Hello, Howdy, Wotcha, G'day mate – There are plenty of ways of starting a conversation, and it's the same Online.

  16. Use your blog

  17. Social Media in the boardroom Yeah, Social Media, we’ll have a bit of that

  18. New Culture

  19. New jobs

  20. How is it used

  21. Resources • Google keyword tool • Google analytics • Dell social media guide • Reputation management • Datadial blog • SEO Browser • Did you know?

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