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NORTHSOUND RADIO

NORTHSOUND RADIO. Rajar Q4 2013. Northsound 1. Northsound 1’s core audience is 25-44 year olds playing a mix of adult contemporary music with unrivalled news & sports coverage and local information

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NORTHSOUND RADIO

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  1. NORTHSOUND RADIO RajarQ4 2013

  2. Northsound 1 • Northsound 1’s core audience is 25-44 year olds playing a mix of adult contemporary music with unrivalled news & sports coverage and local information • Northsound 2’s core audience is 35-55 year olds with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by • Northsound 1 is the market leading radio station in Aberdeen and the Shire • Total Northsound Radio has more than double the number of ABC1 listeners than their nearest commercial competitor Original 106 • Listeners to Total Northsound Radio listen on average for a staggering 10.1 hours a week • 81% of Northsound Radio listeners are the main shoppers in their household and therefore control the purse-strings Source: RAJAR 2013 Q4 based on the Northsound TSA combined Northsound 1 and 2

  3. THE TRANSMISSION AREA

  4. NORTHSOUND 1 WEEKDAY SCHEDULE • Greigsy at Breakfast 6am-10am • John Mellis on Mid-Morning 10am-2pm • U Choose 2pm-3pm • BIG Drive Home 3pm-7pm • IN:Demand with Romeo 7pm-10pm • Late Night with Gina McKie 10pm-1am

  5. Total northsound 157,000 Weekly Listeners • NORTHSOUND REACHES… • 78,000 ABC1 LISTENERS • 80,000 C2DE LISTENERS • 126,000 MAIN SHOPPERS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 15thDecember 2013

  6. Northsound 1 136,000 Weekly Listeners • NORTHSOUND 1 REACHES… • 70,000 ABC1 LISTENERS • 60,000 C2DE LISTENERS • 107,000 MAIN SHOPPERS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 15thDecember 2013

  7. COMPETITORS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 15thDecember 2013 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) some stations do not cover the whole TSA

  8. COMMERCIAL MARKET SHARE TOTAL NORTHSOUND TSA MARKET SHAREALL COMMERCIAL RADIO LISTENING Source: Rajar/Ipsos RSL. 12 months ending 15thDecember 2013 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) *some stations do not cover whole of the TSA

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