Farm-level Crisis Plan

1. Farm-level Crisis Plan Cindy Cunningham Assistant Vice President, Communications National Pork Board 515-223-2600 ccunningham@pork.org

2. Do YOU Need a Farm-level Crisis Plan? • Good policy • Good for the company • Process makes the organization stronger • Good for the people • They don’t have to guess what they should do • Everyone knows their role • Good for the pigs • The process can expose potential vulnerabilities • Minimizes risk

4. Pork Industry Crisis PreparednessUnified Approach • National Crisis Plan • Pork Board, NPPC, AASV, USMEF • Link in industry plan • State Association Crisis Plan • Customizable to state association • Link in industry plan • Farm-level Crisis Plan • Customizable to specific farm • Link in industry plan • Show Pig Crisis Plan • Specific to shows and exhibitions • Link in industry plan

5. Pork Industry Crisis PlansThe Framework • Tool to assist in assessing and responding • Not substitute for thought, judgment or experience • Enhances our ability to: • Think clearly under stress • Make sound judgments • Bring valuable experience in devising/executing response • Every crisis is different

6. Steps In a Crisis • Assess the situation • Activate the crisis team appropriate to the need • Devise the response plan • Execute the response • Evaluate the response

7. Farm-level Crisis Response Plan Template • Easy to access • Dynamic editable PDF form • Web-based at pork.org • CD/DVD • Print paper copy of completed template • Team members keep copies off-site and at home

8. Farm-level Crisis Response Plan Template • Partner to Emergency Action Plan • Site-specific plan • Hazard plan • Maintenance and training • PQA Plus

11. Farm-level Crisis Response Plan • Crisis Triggers • Situations are varied, but could come from: • Animal welfare issues • Air- or water-quality issues • Natural disasters • Foreign animal disease • Human health concerns • Community relations issues

16. Questions