1 / 14

Market Segmentation

Market Segmentation. dividing a particular market into sections, which display similar characteristics or behaviour. Demographics. Demographic Segmentation. Age – different needs (kids, old people) Gender – cosmetics, clothing, All Bar one ( London ) –encourage women’s social drinking

elda
Download Presentation

Market Segmentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Market Segmentation dividing a particular market into sections, which display similar characteristics or behaviour

  2. Demographics

  3. Demographic Segmentation

  4. Age – different needs (kids, old people) • Gender – cosmetics, clothing, • All Bar one (London) –encourage women’s social drinking • Unisex products (works on the similarity between the 2 genders)

  5. Income income

  6. Life cycles • Holidays: families, 18-30s singles, those in their 50s.

  7. Geographic

  8. Lifestyle groups

  9. Social class Divides society into  6 distinct groups based solely on occupation. • A    Professional staff • B    Middle management • C1   Junior management • C2   Skilled manual • D     Semi-skilled and unskilled workers. • E     Those dependent on the state.

  10. Personality • 18-25, outgoing, independent – what products?

  11. occasion • Products bought at Christmas, Easter, Mother’s day

  12. Usage rate targeted

More Related