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Use of Technology to advance public education

Use of Technology to advance public education. What We’ll Cover. Current Environment for Public Education Meeting the Challenges In the classroom In the media Online. Traditional Public Education. In the classroom. Traditional Media. In the newspaper. (people actually read the paper).

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Use of Technology to advance public education

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  1. Use of Technology to advance public education

  2. What We’ll Cover • Current Environment for Public Education • Meeting the Challenges • In the classroom • In the media • Online

  3. Traditional Public Education In the classroom

  4. Traditional Media In the newspaper (people actually read the paper)

  5. Television Radio

  6. The Challenges • In schools • Focus on standardized testing • Limited time for outside presentations • Only get in once a year • In the public arena • Media bombardment • Limited budget of fire service • Less reliance on traditional media

  7. From Pew Research Centre Where People Get News • Only 27 percent surveyed pick up a newspaper daily • Well over a third (37%) go online for news • The number reading newspapers is declining • The number watching nightly news is declining (yet cable is up) • The number of people under 25 who did not access any news grew by more than a third • Cable and radio are still popular news sources

  8. Our Primary Audience Then Now

  9. The Online Evolution

  10. RSS The “old” way of surfing the Web

  11. The “RSS” way of surfing the Web

  12. Meeting the Challenges

  13. RSS www.google.com/reader

  14. RSS

  15. Going Where the Kids Are

  16. Sparky.org

  17. Social Media

  18. Social Media • Survey: Americans expect social media (September ‘08) • 93% of online Americans say companies should have a social media presence • 85% believe companies should be interacting with consumers through social media

  19. How do we communicate? NewslettersMedia outreachCatalogsPublicationsE-mailCustomer call centerFace-to-faceTech. interpretationsWeb site Web 2.0 = Social Media Using electronic and Internet tools to share and discuss information and experiences with others to create value for the userBlogsPodcastsVideo/AudioWikisPhoto-sharingSocial networking

  20. Social media • Changing the communication landscape • Needs to be planned and thoughtful • Clear and measurable objectives (legislate change, increase knowledge, influence behavior modification, etc.) • Social media strategy

  21. NFPA Workgroup Outcomes • Maintain participation in currently used forms of social media • Increase participation in Twitter/LinkedIn/Blogs • Create an ongoing workgroup • Establish guidelines for employee participation in social media

  22. Blogs Blog = “Web log” A simple Web-publishing tool that allows writer/writers to post information (text, images, graphics, audio, video, links) as entries. i.e. The Huffington Post, Lifehacker, Over the Monster, Google Blog • Less formal writing • Can feature multiple voices • Content is short, doesn’t need to be as “developed” and shorter. • Interactive and community building. • Point to other “related” content (and these sites could point back to you). • Becomes a home for things that don’t have a home on your Web site

  23. Blogs Over 56,000 views Over 100,000 views Over 111,000 views Over 36,000 views Over 62,000 views

  24. Blogs

  25. Micro-blog – 140 characters NFPA has @ 900 followers Additional NFPA twitters Research Codes FPW

  26. Spreading the Word

  27. Annapolis Montgomery County Mesa

  28. More than 2600 members • 10 sub groups • More than 100 discussions

  29. Over 1500 fans

  30. Audio • Why audio clips? • Institutional knowledge at NFPA • A new way of providing content • Compliments other online content • A first step towards producing video

  31. Audio • What is an audio clip? • A digital file (.wav, .ogg, .aud, .mp3 …) • Accessed via link(s) • Downloadable or streamed • Media Player (Quicktime, iTunes, Windows Media Player, etc … )

  32. Audio Examples:

  33. Audio/Podcasts Examples:

  34. Podcasts • What is a podcast? • Digital media files – audio or video • Distributed online • Played on a PC or portable media player (iPod) • Syndication • Tends to be longer form, but not necessary

  35. Podcasts • Popular podcasts • Firehouse.com • This American Life (Chicago Public Radio) • Real Time Bill Maher (HBO) • Stuff You Should Know (HowStuffWorks.com) • 60 Minutes Podcast (CBS)

  36. @ 70 videos More than ¼ million views Our most-watched videos on YouTube. Posted: Nov. 2007 Views: 80,000 + Posted: June 2007 Views: 40,000 +

  37. Video Video clips on our Web site or blogs help us tell a story or make a point. From the FSI blog

  38. Social Media “The media world has changed more in the last five years than it has in the last 50, and it will continue to change at that rate again in the next five years.” - Wenda Harris MillardMartha Stewart Living Omnimedia

  39. NFPA and Social Media Pros Cons Ever changing environment Potential to be overwhelmed/time consuming Lose control of the message Not our demographic…yet Measurement of ROI is difficult Too many conversations Not the official interpretation Increases traffic Free, or almost free Enhances brand Direct communication ↑ Search engine visibility Speaks to the next generation of members Allows us to be part of or hear the “conversation”

  40. Questions?

  41. Contact Lorraine Carlilcarli@nfpa.org

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