Persuasion + Argument = Rhetorical Triangle

1. Persuasion + Argument = Rhetorical Triangle

2. Aristotle ‘sup

3. The Mess The Solution Argument fear Appeal to Association claim testimonial ethics Appeal to emotions bandwagon Plain folks transfer vanity humor support counterargument Ethical appeal Persuasion

4. The Solution Argument Association fear testimonial claim ethics Emotional appeal Plain folks transfer bandwagon counterargument humor vanity support Persuasion Ethical appeal

5. The Rhetorical Triangle Ethos Logos Pathos

6. Logos: An appeal to Logic • Logos = Logic • Includes: • Facts • Statistics • Testimony • Logos’ strength lies in that it is difficult to corrupt. • Much of your “arguing” will be accomplished through appeals to logos. Ethos Logos Pathos

7. A Strong Appeal to Logos • Is your claim clear? • Is it consistent throughout the paper/speech? • Is there logical support for your claim? • Is the support you provide effective in proving your claim? Ethos Logos Pathos

8. Logos In Action • Many people choose not to give blood believing that there is no real need, but the truth is 1 in every 5 people will need a blood transfusion. • 9 out of 10 doctors recommend using our product. • Switching to fluorescent light can reduce energy costs by up to 40%. • According to Dr. McGaffin, drinking milk leads to a healthier life. • 50% of schools report a 20% drop in test grades after implementing school uniforms.

9. Pathos: An appeal to “Emotion” • Makes the argument matter to the audience. • Includes emotional • Stories • Language and wording • Visuals • Transfer • Bandwagon • Pity • Fear • Vanity • Humor Ethos Logos Pathos • Pathos’ strength lies in the fact that the audience just feels as though they need take a certain action or adopt a certain opinion.

10. A good appeal to Pathos • Might better be called an appeal to the audience’s sympathies and imagination. • In a good appeal to pathos, the audience doesn’t simply respond emotionally, they identify with the writers point of view. • It turns the abstractions of logic into something real and present. • Emotion has the power to sway the mind Ethos Logos Pathos

11. Pathos in Action • He killed her. vs. He took his hands and wrapped them around her innocent neck, taking with him not only her last exquisite breath of life, but the hopes, dreams, and aspirations of a girl who died far too young at the hands of a killer who has been allowed to live for far too long. • Detailing a horrific accident in how • a blood transfusion saved your life. • Imagine if your dog died from • chocking on a water bottle. • Mood music

12. Logos v. Pathos In an appeal to logos, the audience’s decision to agree with the Speaker/author is the logical result of the argument. It makes sense to agree with the speaker/author. In an appeal to pathos, the audience’s decision to agree with the speaker/author is the result of an emotional impulse. You feel compelled to agreebecause you feel what the speaker/writer is feeling.

13. Ethos: An appeal to character • Ethos has to do with the way the audience perceives the speaker. Is the speaker worth listening to? • Is the speaker… • Respectable/trustworthy • Articulate • Authoritative • Credible • “Plain folks” • Ethos works well because if the audience trusts the speaker, they are more likely to listen to him or her. Ethos Logos Pathos

14. A strong appeal to Ethos • People are more likely to be persuaded by someone who they think has… • Personal warmth • Consideration of others • A good mind • Strong learning • Credibility • Initial v. derived Ethos Logos Pathos

15. Initial Credibility!

16. Equilateral for a Reason Ethos Logos Pathos