Tirol Tourism

1. WINTER SEASON IN TIROL PROLONGS THANKS ADVENT MARKETS In the previous years during the months of November and December, the Tirol Tourism Board recorded in overnight stays by an average of 8 per cent across the country. The reason for the increase were the Christmas markets, it said the tourism authority. Due to the Advent markets in Innsbruck, the winter season in Tirol can be extended considerably and benefit the tourist industry. In recent years there has been an above-average overnight stays of around eight percent in November and December, confirmed Michael Brandl of the Tirol Tourism Board at a press conference of the "Advent in Tirol". Of course, this achievement cannot be attributed entirely to the Christmas markets, said Brandl. "However, because in November and December of ski tourism plays only a secondary role, the Christmas markets on overnight stays certainly have a significant share," he added. Important Tourism Offer Especially in regions where the ski tourism is something less important, of course, as in the provincial capital of Innsbruck, many additional tourists would be attracted by the Christmas markets. "The Christmas markets in Tirol were an important offer in tourism in recent years. We have thus the opportunity to extend the season at four to eight weeks, "said Brandl firmly. The Christmas markets were in any case become in recent years become an important travel motive. "Traditionally, especially Italians guests come more frequently because of the markets, and more recently, however, we can also a significant increase in the Swiss tourists recorded," said the spokesman of the Tirol Tourism Board.