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Simply Digital - Customized Digital Training for Professionals

Explore a new-age digital school founded by IIT and IIM alumni, offering customized courses for corporates, institutions, professionals, and job seekers. Learn practical skills from experienced faculty and Google certified trainers.

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Simply Digital - Customized Digital Training for Professionals

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  1. 36363636363636%%%%%%% 24% 36% 47% The DigitalSchool An IIT-IIM alumni initiative

  2. INTRODUCTION Simply Digital is a new-age Digital School founded by the alumni of IIT & IIMs along with digital start-upentrepreneurs.ItendeavorstosimplifyDigitalTraining.SimplyDigitalofferscustomized courses for Corporates, Institutions, Professionals, Entrepreneurs, Job Seekers and Students. SimplyDigitaloffersarangeofCustomizedProgramsimpartingpracticalknowledgeearnedby its founders as they built their own funded start-ups. The strong Faculty & Mentors comprise a unique blend of young Digital Entrepreneurs and experienced Corporate Professionals. Simply Digital is a Google partner group company with Google certifiedtrainers. OurCourses DigitalMarketing Big Data &Analytics Opportunity with DigitalMarketing IIT-IIMFaculty Job PlacementAssistance Team of DigitalStart-ups Freelancing AffiliateMarketing BuildingBusiness WorkingProfessionals Entrepreneurship Pre-reads &Post-reads 7 GoogleCertifications “ LEARNWHATYOUWANT,THEWAYYOUWANT We believe that real digital learning is more than technical jargons, complicated codes and confusing theories. So, followour pre-built learning pathways to learn how to build and optimize digital assets, market your products and services online, build reputation online, generate business leads,analyze and take corrective measures. We tell you the tools and the tricks ofthe trade. We cover the fundamentals of using various online platforms like search engines, social media, e-mail marketing, onlineadvertisingandmobilemarketing.Mostimportantly,westartfromwhereyouareandthenbringyoutothelevel wheretheexpertsare.Afterall,it’snotrocketscienceandyoudon’thavetobeanEinsteintomasterit.Justhavefaithin yourself and the confidence inus.

  3. Overview of DigitalMarketing • Fundamentals and Core Objectives ofMarketing • Significance of DigitalMarketing • In-depth knowledge of MarketingProcedure • Differences between traditional and digitalmarketing • Grasping the basics of Digital Marketingprocedures • Understanding the meaning of visibility and its differentdimensions • How can visitor’s engagement bebuilt? • Tips to bring inbound and outbound targetingtraffic • Understanding the concepts of leadsgeneration • Importance of retention in digital marketing • How can Performance Evaluation be built andimproved? WebsitePlaning &Creation • Website planning &conceptualization • Understanding websites, domain names and domain extensions. • Web servers & webhosting • Integrating web performance and functionality Websitewireframes • Contemporary website designing. Clutter-breaking User Interface (UI) & User Experience(UX). • Different types of websites – web, mobile,responsive, parallax, static &dynamic • Html &CMS • Top tools toevaluating

  4. SearchEngine Optimization • The meaning and utility ofSEO • Grasping the basics of how search engineswork • Understanding different types of search engines and their scope • Evaluating the targetniche • Using the right keywords for the correct trafficgeneration • Traffic growthhacking • Researching the keywords: in-depth arithmetic • On PageOptimization • Keyword planning, optimization &density • Optimizing the content with the rightkeywords • Planning the contentcalendar • Internallinking • Creating Title Tags, Meta Tags & H1 forSEO • Use of HTML in websitecreation • Website verification and GoogleWebmaster • Creation of Website’s SiteMap • Use ofFTP • Website speedoptimization • Optimizing the website for crawling &indexing • What is Anchortext • Url code & urloptimization • Alt Tags forimages • Incorporating Off Page Optimizationthrough • Domain authority: Understanding the basicconcepts • How to increase your PageRank • Use of backlinks • Link Building and theirimportance • Contentdissemination • Use of social media in LinkBuilding • Info graphics, podcast &video • What is Page Authority & LinkJuice • LocalSEO • Understand how Google places optimization as well as using citation, classifieds, H Card andNAP • How to differentiate between different types ofkeywords • Tips for using SEO promotiontechniques • How to select the right plug-in for word press and other CMS • Link Juice: Its Significance and utility • Highlights & understanding Google Panda Algorithm, EMD Update and GooglePenguin • Top tools to evaluate SEOperformance Assignments

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