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Business research methods

Business research methods. Chapter 1. Research in Business. Why Study Business Research?. Why Study Business Research?. Business research provides information to guide business decisions. Why Study Business Research?. Information and competitive advantage .

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Business research methods

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  1. Business research methods

  2. Chapter 1 Research in Business

  3. Why Study Business Research?

  4. Why Study Business Research? Business research provides information to guide business decisions

  5. Why Study Business Research? Information and competitive advantage

  6. Business Research Defined

  7. Business Research Defined • A process of determining, acquiring,analyzing, synthesizing, and disseminatingrelevant business data, information, andinsights to decision makers in ways thatmobilize the organization to take appropriate business actions that, in turn, maximize business performance

  8. Research May Be Unnecessary • Can information be applied to a critical decision? • Does it improve managerial decision-making? • Are sufficient resources available?

  9. Characteristics of Good Research

  10. Clearly defined purpose Detailed research process Thoroughly planned design High ethical standards Limitations addressed Adequate analysis Unambiguous presentation Conclusions justified Credentials Characteristics of Good Research

  11. Who Conducts Business Research? Internal External

  12. Eastman Kodak has a world-class research department

  13. Types of Research Studies Research is any organized inquiry carried out to provide information for solving problems

  14. Types of Research Studies Reporting Study When we summarize or recasting data to achieve a deeper understanding

  15. Types of Research Studies DescriptiveStudy When we tell how it looks like by asking who, what, when, where and how.

  16. Types of Research Studies Explanatory Study When we explain the reasons, and tell you why it happens

  17. Types of Research Studies Predictive Study When we tell what will happen in the future if certain conditions are satisfied

  18. Assignment 1 = 5 marks • Select a business problem • Decide which type of study you follow • Ask 3 questions about it

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