Optimizing Your Communications Foundation

1. Optimizing Your Communications Foundation Eliminate Risk, Reduce Cost, Move to IP Telephony and Unified Communications with Confidence.

2. Internet Cell PSTN Internet Cell PSTN Unified Communications Applications Staff Unified Communications 2 IP Phone DATA LAN DATA LAN CONVERGENCE VOICE LAN VOICE LAN FOCUS FOCUS

3. Local Area Network - Business Objective CTO and IT Team. • Good User Experience • Reduce Risk & Stress • Easy to Deploy and Manage Network • Future Needs • COO and Operations • User Adoption • Effective Integration • User Experience • Improve Efficiencies • CEO, CIO and CFO • Highest ROI • Lowest TCO • Application Focus: • Improve Customer Satisfaction • Enhance Productivity

4. Four Keys To UC Success. Applications: Data, Voice, Unified Communications “Having the right network foundation is key to getting the most out of the move to IP telephony and Unified Communications.” Return On Investment Knowledge Is Power. Gear: Computers, IP Phones, Video, Printers KNOWLEDGE Investment Network Foundation: Wiring & Switches $ $ $ $ $

5. The Ideal LAN Topology Internet PSTN Although Most Effective Methodology - Costly and Disruptive. VOICE LAN DATA LAN

6. Switch Limitations and Industry Biases Created Methodology • Customer Didn’t Ask For: • Network Assessment • Rip and Replace • Disruption • Potential Downtime • Unknown Costs • Long Planning and Deployment Cycles • Quality and Reliability concerns Internet Existing Voice Infrastructure Not Used One Network One Paths 60% of 1,400 companies under estimated LAN readiness costs

7. Customer Barriers – Network Driven NETWORK OR LAN BARRIERS

8. No Two LANs Are Alike Size Creates Complexity Unpredictable Traffic Pattern Standard, Ideal Topology For Voice. Same Regardless of Size Predictable & Proven Reliable. VoIP Has Us Using Unpredictable vs. Predictable Does This Make Good Business Sense? Distributed Data Infrastructure & LAN Point-to-Point Voice Infrastructure COMPLEX SIMPLE

9. Solving Complex IPT Challenges Design to solve a complex problem in a simple manner. The only network switch globally to deliver Ethernet and Power over a single pair of wire with 1,200 ft reach.

10. PSTN Leverage Proven Reliable Voice Topology Point To Point RJ21 Connector PBX V V Existing Telephony Wiring - Single Pair designed for real time Voice RJ11 Cable From Wall Jack To Digital or Analog Phone Old Telephony Today New Telephony Tomorrow Leveraging Proven Voice Infrastructure PSTN/ Internet UniPhyer Delivers Ethernet & PoE on a Single Pair with Reach of Over 1,200 ft.

11. Data network supporting data needs Distributed topology built for near-time delivery Point-to-point ensuring quality of service No data network dependency Repeatable, predictable, scalable Simplicity Is The Ultimate Sophistication!

12. Point-to-Point Built For Voice “One Network, Two Paths – No Compromise.” Compliment & Extend Existing Data Network Internet PSTN Central Convergence One Network….Two Paths Data Path Voice Path Data Packets Every user impacts other users on LAN Leveraging proven point-to-point topology Voice Packets Video Out Video In Data In Voice Out Voice In CRM CUSTOMER INFORMATION Purchased Phybridge Uniphyer and Very Happy With Cost Savings and Quality of Service Offered. PhyAdapter Data Out Ethernet & PoE on single pair with over 1,200 ft. reach. IP Phone Optimizing Your Local Area Network for Voice and Data Convergence. Enabling Other POE IP Devices access points, speakers, cameras, entry devices

13. Simplicity is the Ultimate Sophistication. Internet PSTN Central Closet Data Desk Top Voice Existing Telephony Wiring

14. Hosted IP PBX Offering Making Office Deployment Quick, Easy, Repeatable, Predictable, Scalable Branch Office Home Office Router IP / Internet Router Hosted IP PBX SERVER IP / Internet Head Office Wiring Closet Router

15. Financial and Operational Savings Only difference is PoE - $5,000 per 48 port switch $75 per phone savings 15 Voice With Data Is Better, Guaranteed! Lower Cost, Less Time, Eliminate Risk and Stress. Convergence Today, Gigabit Tomorrow Voice on Data Voice With Data 60% plus in savings TCO 80% plus less time Time $50 to $100 per phone savings. Gigabit phone not required Up to $5000 per switch savings PoE Not Required. 100% QoS guarantee Risk

16. High Quality Network Switch • 24 & 48 port configuration, stackable • Two Ethernet ports for daisy chaining or spanning tree for redundancy • Fibre connections for multiple buildings, campuses • Remote management • Ethernet with PoE over a single pair with 1200 foot reach. – NO LOCAL POWER REQUIRED. • Enough bandwidth to support triple play • Highly secure with fewer points of entry • Autosensing • Plus many more features

17. Customer Benefits • SAVE • MONEY • 60% lower deployment • 70% + lower TCO • More for Applications • Green Solution • ELIMINATE RISK • Graceful Controlled Migration • QoS Guaranteed • REDUCE • STRESS • Easy Network Management • Voice Continuity • Easy Change Management • FUTURE PROOF LAN • Reduced Cost When Data Needs Evolve

18. Achieving Your Desired End State CTO and IT Team. • Good User Experience • Reduce Risk & Stress • Easy to Deploy and Manage Network • Future Needs • COO and Operations • User Adoption • Effective Integration • User Experience • Improve Efficiencies • CEO, CIO and CFO • Highest ROI • Lowest TCO • Application Focus: • Improve Customer Satisfaction • Enhance Productivity

19. IT & Telecom Managers Are Winning With The Phybridge UniPhyer Dan Vukobrat Channel Manager Dan.Vukobrat@Phybridge.com (905) 901-3633 x 113

20. Eliminate Risk With Standard Deployment 20 • Used for hosted deployment across many locations • To corporate offices with thousands of users • Deployment and management experience will be the same given standard topology • Eliminate risk, reduce stress and save money.

21. Expensive Foundation (Local Area Network) Avoid UC Behavioral Risk RISK & STRESS Focus on Architectural Features (UC & IPT Application Value)