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www.ttr.tirol.at

www.ttr.tirol.at. What it is. ttr.tirol.at is an information portal on tourism with a focus on Tirol Aim: to provide statistical, business- & strategically relevant as well as historical information on tourism for any interested party

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www.ttr.tirol.at

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  1. www.ttr.tirol.at

  2. Whatitis • ttr.tirol.at is an information portal on tourism with a focus on Tirol • Aim: to provide statistical, business- & strategically relevant as well as historical information on tourism for any interested party • provided by Tirol Werbung (Tirol promotion agency) and the Management Center Innsbruck (MCI III) • Free but registration is mandatory and information may not be used without explicit leave of the providers • Launched in 2009, re-launched in 2012

  3. The content • Statistics • Key facts on tourism in general • Yearly statistics of overnight-stays (ordered by nationality or accommodation category) • National statistics (Statistik Austria) • International statistics (UNWTO) • Target groups & markets • Fact sheets on most relevant visitor groups/nationalities: habits, fields of interest, growth rates, dos and don‘ts, competitor-countries • Theoretical approaches to market segmentation (e.g. Sinus Meta-Milieus) • Listing of activity-categories (statistics again)

  4. The content II • Marketing & online marketing • Rating platforms • Guerilla marketing • Social media in tourism • Tourism-related blogs • Innovation and research • Listing of MCI tourism-related research projects since 2000 • Expert articles on various topics: climate change, trends in tourism, sustainability • Innovative concepts • Book tips

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