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Henry Wurst, Inc.’s Summer Carnival. Integrated Marketing Campaign A Case Study success. Successful Integrated Marketing Campaigns must have the following: . Goal setting and objectives defined Time to successfully implement the plan Updated data file Seamless integration
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Henry Wurst, Inc.’s Summer Carnival Integrated Marketing CampaignA Case Study success
Successful Integrated Marketing Campaigns must have the following: • Goal setting and objectives defined • Time to successfully implement the plan • Updated data file • Seamless integration • Great design/Stopping Power • A reason to for people to attend 2 www.HenryWurst.com
Summer Carnival, the plan part 1 • Send via email “Save the Date” announcement 3 www.HenryWurst.com
Summer Carnival, the plan part 2 • Mailed invitation 4 www.HenryWurst.com
Summer Carnival, the plan part 3a • The pURL (Personalized URL ) 5 www.HenryWurst.com
Summer Carnival, the plan part 3b • The pURL questions/survey 6 www.HenryWurst.com
Summer Carnival, the plan part 3c • The pURL questions/survey • Give your audiencea business related reason to attend along with a fun non-business reason to attend. • Don’t forget! Make it fun or less people will attend. 7 www.HenryWurst.com
Summer Carnival, the plan part 4 • Thank you page 8 www.HenryWurst.com
Summer Carnival, the plan part 5 • Immediate follow-up after pURL via email • Yes, Maybe or No responses all get an email 9 www.HenryWurst.com
Summer Carnival, the plan part 6 • Additional follow-up via email • Yes, Maybe or No responses all get an email 10 www.HenryWurst.com
Summer Carnival, the pURL stats 11 www.HenryWurst.com
Summer Carnival, the Results • Our goal was 150 clients & prospects 12 www.HenryWurst.com
Summer Carnival, the Results • Our goal was 150 clients & prospects • 1852 clients/prospects invited 12 www.HenryWurst.com
Summer Carnival, the Results • Our goal was 150 clients & prospects • 1852 clients/prospects invited • 321 responded to the pURL, completed it and responded Yes, No or Maybe 12 www.HenryWurst.com
Summer Carnival, the Results • Our goal was 150 clients & prospects • 1852 clients/prospects invited • 321 responded to the pURL, completed it and responded Yes, No or Maybe • 221 said “yes” to attending via pURL site (89%) 12 www.HenryWurst.com
Summer Carnival, the Results • Our goal was 150 clients & prospects • 1852 clients/prospects invited • 321 responded to the pURL, completed it and responded Yes, No or Maybe • 221 said “yes” to attending via pURL site (89%) • 257 attended a 13.9 % response • 58% more attendees than our original goal 12 www.HenryWurst.com
Summer Carnival, the Results • Our goal was 150 clients & prospects • 1852 clients/prospects invited • 321 responded to the pURL, completed it and responded Yes, No or Maybe • 221 said “yes” to attending via pURL site (89%) • 257 attended a 13.9 % response • 58% more attendees than our original goal • Henry Wurst, Inc. has seen a 50% increase in Digital Printing business and 21% increase in printing, mailing and fulfillment business. www.HenryWurst.com last
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