Stages of marketing development

1. Stages of marketing development Paragraph # 1 notes Paragraph # 1 summary The focus of marketing evolved from the production of goods, to convincing customers to buy, to determining customers needs. • Marketing has developed and evolved • Focused only on the production of goods • Selling as a means of convincing customer to buy • Focus on customer wants or needs

2. Stages of marketing development Paragraph # 2 notes Paragraph # 2 summary Companies using the production concept see customers as one group who will purchase well made, reasonably priced products. • Companies using the production concept • See the marketplace as a single group with similar needs who will purchase any well made, reasonably priced product

3. Stages of marketing development Paragraph # 3 notes Paragraph # 3 summary A company using the sales approach assumes that customers must be persuaded to buy their product. • A company using this approach will assume that customers will not purchase their product without considerable persuasion.

4. Stages of marketing development Paragraph # 4 notes Paragraph # 4 summary Most marketing experts recommend taking into consideration benefits that consumers desire. • The marketing concept which starts by taking into consideration what benefits consumers desire is the approach recommended by most marketing experts

5. Stages of marketing development Paragraph # 5 notes Paragraph # 5 summary The Sienna, rated as the most family-friendly minivan, was the result of marketing research to find what features would make travelling with children easier. • The Toyota Sienna minivan • Toyota conducted research to find what features would make travelling with children easier • The Sienna as having the most family-friendly features

6. Stages of marketing development Paragraph # 6 notes Paragraph # 6 summary Because it is the only way for companies to know what consumers desire, research is no longer an optional activity. • the only way for companies to know what consumers desire is through marketing research • for this reason research can no longer be considered as an optional activity

7. Stages of marketing development The focus of marketing evolved from the production of goods, to convincing customers to buy, to determining customers needs. Companies using the production concept see customers as one group who will purchase well made, reasonably priced products. A company using the sales approach assumes that customers must be persuaded to buy their product. Most marketing experts recommend taking into consideration benefits that consumers desire. The Sienna, rated as the most family-friendly minivan, was the result of marketing research to find what features would make travelling with children easier. Because it is the only way for companies to know what consumers desire, research is no longer an optional activity.