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Media & Mobility Network Project

Media & Mobility Network Project. December 4, 2007. Media & Mobility Network Project. Background Bud Walker initiated the project last fall Transform the technology environment in Housing Move $ from old to new communications technology

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Media & Mobility Network Project

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  1. Media & Mobility Network Project December 4, 2007

  2. Media & Mobility Network Project Background • Bud Walker initiated the project last fall • Transform the technology environment in Housing • Move $ from old to new communications technology • from landlines and cable to…IPTV, VOIP, mobile devices… WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  3. Media & Mobility Network Project So far: • Small scale trials on mobile devices, VOIP and IPTV • The first year was a learning experience! • Learning about telecommunications & media industry economics, regulations, politics and technology WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  4. Media & Mobility Network Project Today’s discussion: • IPTV • Fixed-Mobile Convergence • Residence “Incubator” WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  5. Media & Mobility Network Project IPTV • Inuk Networks has developed a platform for distribution of broadcast quality TV over broadband networks. • Freewire is Inuk’s branded platform for the delivery of video, voice and data services to customers, with a direct focus on students WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  6. Media & Mobility Network Project IPTV • Technical trial of Freewire TV during the fall term • Only available through the multicast-enabled ResNet routers [HP-2650] • Can only watch Freewire TV on PC that runs Windows XP or later WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  7. Media & Mobility Network Project IPTV • Currently testing with 100+ Residence Computer Consultants (RCC) & with ‘selected friends’ • The RCCs are the technical support staff that live in residence and support other students • Typically they have a strong technical background in computer & Internet connectivity WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  8. Media & Mobility Network Project IPTV • Eleven channels to watch on PC WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  9. Media & Mobility Network Project IPTV • Beginning of trial, ran into technical problems • Original release (version 1.0) had some interesting software issues to resolve (i.e. bugs) • Multicasting issues, including the “the 4-second drop every minute” WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  10. Media & Mobility Network Project IPTV – Original Situation WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  11. Media & Mobility Network Project IPTV • The problem was a translation issue between the Layer 2 IGMP Query Protocol on the edge of the network and the Layer 3 (Cisco) PIM Protocol core, specifically with relation to HP-5400 • Rather than await HP (potentially seven weeks) firmware update (i.e. patch), we went with the following suggested “quick fix” WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  12. Media & Mobility Network Project IPTV – Current (short-term) Solution WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  13. Media & Mobility Network Project IPTV – Feedback • 90% of RCCs experience nearly break-up free viewing (1 or less minor breakups per ½ hour) • 94% of RCCs would (& do) watch TV on computer • Movies / Sports most commonly watched channels • Most common Internet Video watched is YouTube WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  14. Media & Mobility Network Project IPTV – Feedback • Hopefully future versions will reduce system memory usage and improve stability • Support for additional platforms [Apple & Linux] • Students unanimously requested “more channels” • 73% of RCCs would purchase specialty channels WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  15. Media & Mobility Network Project Fixed-Mobile Convergence Can mean many things – one simple definition: “…the trend towards seamless connectivity between fixed and wireless telecommunications networks.” WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  16. Media & Mobility Network Project • MMNP’s “Holy Grail” • Every student resident with a dual-mode (cellular & wifi) mobile smartphone • Move on-campus mobile activity from carriers’ cellular networks to campus wifi network • Ability to talk, download, access information quickly, easily and inexpensively WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  17. Media & Mobility Network Project • Ability to move seamlessly on campus, and between off and on campus (between cell and wifi networks) • When all activity is ‘free’, freedom to use devices for many different applications • WATCARD, classroom clicker, e-wallet, door access WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  18. Media & Mobility Network Project Challenges • Devices – 2% have dual-mode phones • Network – reliability, QoS, handoffs (wifi-wifi and cell-wifi) • Outdoor? – no plans yet for outdoor wifi • Carrier(s) – incentive to help make this shift? FMC will take some time to evolve! WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  19. Media & Mobility Network Project Baby steps… • IST’s new wifi vendor, Aruba Networks will be implementing wifi in all residences in 2008 • Aruba is piloting an FMC concept at Ohio State this winter • We are exploring opportunities to do the same here

  20. Media & Mobility Network Project • What Next? Given uncertain future of IPTV and long time-frames for FMC…what progress can be made immediately on other fronts? WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  21. Media & Mobility Network Project Given… • A wealth of technology talent (students & researchers) • A cluster of world-class companies (RIM, Google, Sandvine, Sybase) • Support for entrepreneurial initiatives (CBET, Accelerator Centre) • That many success stories start in the minds of students (Facebook, Google, Yahoo!, RIM, Dell) WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  22. Media & Mobility Network Project What if… • We recruited our best tech & business students • We housed them in one community • We gave them equipment and facilities • We had them work in teams on mobile communications and new media projects • We recruited companies, VC’s, researchers to get involved We’re doing just that… WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  23. Media & Mobility Network Project WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  24. Media & Mobility Network Project • Combine “Accelerator Centre” and “Living-Learning Community” principles in one residence • Focus the activity on one industry (mobile+media) WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  25. Media & Mobility Network Project Facility • Minota Hagey residence – 72 beds • Common areas will be renovated over summer • Collaborative space, device lab, “urban loft” styling • Initial architectural concepts created • Urinals! WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  26. Media & Mobility Network Project • Corporate partners are being approached • Marketing collateral created • Student recruitment plan developed (kick-off January) • Admissions/interview process • Mentors being recruited • Events, workshops, speaker program being developed • Launch September 2008 WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  27. Media & Mobility Network Project Potential outcomes: • Commercially viable innovations • A place to develop student leaders & entrepreneurs • A tool for student recruitment • A place to try new technology • A reputation builder for UW • A tool to engage corporations • A catalyst for the rest of MMNP WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  28. Media & Mobility Network Project www.velocity.uwaterloo.ca WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

  29. Media & Mobility Network Project Questions? WatITis | Life After 50 | December 4, 2007 | Media & Mobility Network Project

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