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Jorge Matesanz ZARA Marketing Plan

Jorge Matesanz ZARA Marketing Plan. ZARA España SA. Spanish clothing and accessories retailer Founded by Amancio Ortega in Galicia, Spain . It is the most important company in Spain Pretty famous in the whole world More than 1500 stores divided in 75 countries.

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Jorge Matesanz ZARA Marketing Plan

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  1. Jorge Matesanz ZARA Marketing Plan

  2. ZARA España SA • Spanish clothing and accessories retailer • Founded by Amancio Ortega in Galicia, Spain. • It is the most important company in Spain • Pretty famous in the whole world • More than 1500 stores divided in 75 countries

  3. Marketing goal • How to be one of the cheapest firms, being at the TOP of the market.

  4. The Marketing Plan Start with a more reasonable price and a limited quantity, and don’t mark down all that much.  If Zara runs out of one item, they generally have another item available that is a close substitute.

  5. Marketing Strategy If you like a particular black bomber jacket at Zara, then you should buy it because: • (a) it will not be marked down and • (b) if you wait then you will have to buy a different black jacket.  -Either way, Zara gets the sale-

  6. INNOVATION

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