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Leveraging the Bridge Market

Leveraging the Bridge Market. Melissa Lindsley AGA Marketing Director. Aging Infrastructure. 50+ years old Underestimated growth and needs Patch-and-pray Underfunded and limited accountability Lack of education Throw away culture . Failure to Act. ASCE series on state of infrastructure

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Leveraging the Bridge Market

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  1. Leveraging the Bridge Market Melissa Lindsley AGA Marketing Director

  2. Aging Infrastructure • 50+ years old • Underestimated growth and needs • Patch-and-pray • Underfunded and limited accountability • Lack of education • Throw away culture

  3. Failure to Act • ASCE series on state of infrastructure • Transportation, Electric Utility, Water/ Wastewater, and Airports/Seaports • Continued underfunding will cause significant damage to economy • Loss of 876,000 jobs and suppress GDP growth by $897 BIL by 2020 • ASCE calls for $94 BIL more per year • Save more than 1 million high-skill jobs and more than 2 billion hours of travel time

  4. FHWA Long-Term Bridge Performance Program (LTBP) • 20-year, federally funded program • Goal to better understand and improve bridge performance and extend longevity • Life-cycle cost also highlighted • 100-Year Bridge Mentality • Initial study pinpointed 20 areas of improvement – focusing on 2 to start • Bridge deck performance (rebar) • Coatings for steel superstructure to promote longevity

  5. Map-21 Bill • Passed July 6th • 27 months • 4104.4 BIL through FY 2014 (Sept 30) • 1.4% increase over levels in SAFETEA-LU • No earmarks • $80 BIL for Bridge/ Highway • $21.3 BIL for federal transit • Balance highway safety • State and local funds expected as well • $51 BIL estimated • $1 BIL per state avg • Illinois first to come forward on July 10th • $1.6 BIL for trans projects

  6. 100-Year Steel Bridge Team • Collaborative effort organized by NSBA • United front on steel bridge solutions • Bridges of all sizes and various coating technologies • NSBA, SSPC, AGA, Metallizing, AISI • Presentation outline, template, and branding developed • Joint presentations to DOTs/MOTs • Abstract to IBC • Panel at NASCC • Website and other team collateral • Positive message

  7. Short Span Steel Bridge Alliance • Collaborative effort organized by AISI • Bridges 40’ to 140’ • AISI, NSBA, bridge manufacturers, fabricators, etc. • Launched eSpan 140 program • Online bridge design • Galvanizing in durability section • Track leads • Developing more cost analysis • Education and presentations to DOTs/MOTs and local officials • Target NACE 2013 • eSpan140 and cost information in hand • Develop more case studies and promote

  8. Leveraging Work AGA Members AGA & Partners Generate awareness and educate Distribute leads from eSpan to members Provide support and case studies Collaboratively build an example bridge Generate excitement and publicity – track performance over time • Keep pulse on local bridge projects • Promote eSpan program to officials • Prove performance – have case studies • Samples and take what you can get • Small piece on one could lead to more on next

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