1 / 28

The MARKETING Awards – Integrated Campaign Darigold FARMalicious

The MARKETING Awards – Integrated Campaign Darigold FARMalicious. The MARKETING Awards – Integrated Campaign Darigold FRESH meets FARMalicious. Forward from Overview:

gersemi-hannes
Download Presentation

The MARKETING Awards – Integrated Campaign Darigold FARMalicious

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The MARKETING Awards – Integrated Campaign Darigold FARMalicious

  2. The MARKETING Awards – Integrated Campaign Darigold FRESH meets FARMalicious Forward from Overview: Darigold is a farmer-owned cooperative which began in 1918. Darigold’smission is to nourish people around the world and inspire them to create their best with our best. With this mission we invite everyone to make Darigold their own through the wonderful art of cooking, baking and preparing food. On our end, our dairy farmers produce some of the best milk in the world which then makes Darigold one of the greatest compliments to any culinary kitchen whether it’s at home or in a five-star restaurant. We are one of the nation’s largest agricultural cooperatives. Darigold is the brand under which we produce a full line of dairy products for wholesale, retail, and foodservice customers. The enclosed materials support the “WHY” we do what we do. Come join us on our passionate journey to inspire, from our farms to tables across the world.

  3. Key Objectives Darigold FRESH magazine builds overall Darigold brand awareness and engages people. • Meet the Farmer-Owners in the Darigold cooperative • Learn about Darigold products and processing • Meet the culinary professionals who use Darigold products • Be inspired to create and enjoy delicious recipes made with Darigold products FRESH Magazine Background: In 2008 Darigold published the first volume of FRESH magazine. We thought we wanted to produce another cookbook, after all, we’re a food company and food companies make cookbooks! But when we started brainstorming and looking at the concepts that would become FRESH Magazine, the Darigold Brand really came to life and inspired us all even as we worked together to create it. In FRESH Magazine, we highlight our local farmers, with a focus on Darigold products and what any of them can soon become...with a little love and finesse in the kitchen. The acceptance and praise of FRESH magazine has been phenomenal and we are grateful for the incredible following that it has created.

  4. Marketing and PR FARMalicious Campaign 2012

  5. FRESH Meets FARMalicious2012 Campaign Synopsis 2012 - Beyond the Magazine: This year, the FRESH concept is a major focal point in our new 2012 FARMalicious ad campaign. Beautiful food, delicious recipes, healthy cows and good farmers are the elements of FRESH that have been carried into Darigold branding efforts. Outdoor Digital Radio Darigold.com Reskin • PR/ Food Service Shows, Retail Programs Social Media: • Darigold Newsletter • Dariblog • Darigold Twitter • Darigold Facebook • Darigold Pinterest

  6. Our Mantra…

  7. The cow nose waffle that started it all… WHEN

  8. Outdoor Wallscape

  9. Outdoor Bulletins

  10. Full Campaign: August 27th – December 30th Recap: Farmalicious Out of Home (OOH) • * Data to Date: Flights 1 & 2 (9/3-11/4)

  11. Digital Layouts

  12. 728x90 300x250 Digital Layouts 160x600 500x500

  13. Digital Campaign Screenshotsallrecipes.com

  14. Digital Campaign ScreenshotsKing5.com

  15. Digital Campaign ScreenshotsFacebook

  16. Digital Campaign ScreenshotsSeattleTimes.com

  17. Digital Campaign ScreenshotsPandora Internet Radio

  18. Full Campaign: August 27th-December 30th Farmalicious Digital Results Data to Date: 8/27-10/21, 2012 Facebook Fans prior to campaign launch = 20,124 Facebook Fans as of this submission 1/21/13 = 34,719

  19. Darigold.com Reskin Darigold.com: Page views have increased by more than 70% since July

  20. Guerilla MarketingThe Farmalicious Fun Fridge Event Food, Music, Games, and Goodwill

  21. Farmalicious Fun Fridge Event On September 22, 2012, Darigold took over the Pioneer Courthouse Square space in downtown Portland to show Portlanders a little Darigold personality. We fed them delicious Darigold Treats, played music, gave away prizes and had lots of fun activities to do all afternoon.

  22. Farmalicious Fun Fridge Event

  23. Farmalicious Newsletter • Monthly email newsletter with a seasonal recipe from FRESH Magazine. • Opt-in email list that is over 10,000 strong.

  24. The FarmaliciousDariBlog Blog: 2,718 unique visitors

  25. Darigold Twitter Twitter: 175 new Followers

  26. Darigold Facebook Facebook: 14,425 new “Likes”

  27. Darigold Pinterest 61 New followers since launch

  28. Thank You!We hope you enjoyed our FARMalicious campaign as much as we enjoyed creating it!

More Related