1 / 56

microMARKETING for MarketingProfs

Presentation about 'microMARKETING for MarketingProfs'

gregverdino
Download Presentation

microMARKETING for MarketingProfs

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. microMARKETING for MarketingProfs GET BIG RESULTS by thinking and acting small greg verdino | vp strategy @ powered, inc. | author @ micromarketing

  2. @gregverdino #micromktg http://bit.ly/buymicromarketing

  3. links: bit.ly/verdinolinks

  4. #iranelection

  5. micro culture + media + content

  6. microMARKETING Think and act small, because in the era of microcontent and microcultures the biggest marketing opportunities lie not in the one big thing but in lots and lots of small things.

  7. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things

  8. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things

  9. mass communications mass communications

  10. masses of communicators

  11. everybody is a media outlet

  12. meet the micromavens turn micromavens into enthusiasts inspire, celebrate and elevate micromavens

  13. microMARKETING is a movement

  14. results: a reason for a fiesta 100 micromavens 1,000s of bits of microcontent 10,000,000 earned media impressions $0 paid media budget 60% brand name recognition 80,000 potential buyers opted-in for updates

  15. be a microcurator

  16. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things

  17. from micro to MASSIVE + interest expression+ motivation

  18. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things

  19. I MEAN, LIKE, RIGHT NOW…

  20. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far?

  21. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far? 2 replies from @twelpforce within 30 minutes $100+ purchase at my local Best Buy promise of 1:1 meets a redefinition of response

  22. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things

  23. innovation: take an uncommon path

  24. interjection: plant seeds in fertile fields

  25. inspiration: create an open loop

  26. recognition: give attention to get it back

  27. anyone can get big results by thinking and acting small

  28. what small things will YOU do today?

  29. THANK YOU gregverdino.com| @gregverdino |micromarketingbook.com greg verdino | vp strategy @ powered, inc. | author @ micromarketing

More Related