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Marketing Your Business

Marketing Your Business . Aims & Objectives . Identify marketing goals Understand Key Marketing phases Develop your USP Develop a simple marketing plan Set actions and time scales Leave inspired and motivated. Welcome . Introductions Name Where you live Favourite brand or advert .

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Marketing Your Business

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  1. Marketing Your Business

  2. Aims & Objectives Identify marketing goals Understand Key Marketing phases Develop your USP Develop a simple marketing plan Set actions and time scales Leave inspired and motivated
  3. Welcome Introductions Name Where you live Favourite brand or advert
  4. Ice Breaker Guess the brand slogan… “I’m loving it” “Think Different” "Just Do It" “The future’s bright, the future’s Orange” “Melts in your mouth not in your hand” “Life’s Good” “Between Love and Madness lies Obsession” “Connecting People” “Success – it’s a mind game” “Finger Lickin’ Good” “Challenge Everything” “Buy it, Sell it, Love it” “Because you’re worth it” “Think Small” “The Happiest Place on Earth”
  5. Definition of Marketing Write on a post – it note: What is your definition of marketing?
  6. One Page Marketing Plan Sections: Your Business Market Research Marketing Message Defining Your Customer Unique Selling Point (USP) Brand Routes to Market Competition
  7. Your Business Spend 5 minutes thinking about your business… Fill in the marketing plan Fill in as you run through the session
  8. Market Research Market research is all about understanding your market. In order to understand your specific market, you need to know the following: Primary Research Secondary Research Circle of Influence
  9. Defining Your Customer “The aim of identifying your target customer is to know and understand the customer so well that the product or service fits and sells itself.” Spend 5 minutes defining your customers
  10. Marketing Message Your marketing message is made up of what your products and services are and the features and benefits of it. Who you are What you do Product or service How you can be contacted
  11. USP USP – Unique Selling Point is what makes you different from your competitors
  12. Elevator Pitch If you were stuck in a lift with Alan Sugar and you only had 30 seconds to tell him your business idea, what would you say and what would your marketing message be?
  13. Brand Your business brand is one of the most important areas in your business. Your brand encompasses everything you do and is how your customers will evaluate your business and decide on whether to buy from you or a competitor.
  14. Competition “Know your competitors better than you know yourself” (Richard Branson)
  15. Routes to Market Group Exercise What are the different routes to market?
  16. Action Plan

  17. This is the presentation title and can take two lines

    Thank you Presentation subtitle t:: Add telephone number   e: Add email address
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