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BASCAP Global Consumer Education Project Presentation by Jeffrey Hardy, ICC-BASCAP Coordinator

BASCAP Global Consumer Education Project Presentation by Jeffrey Hardy, ICC-BASCAP Coordinator 4th Global Congress , Dubai 4 February 2008. About BASCAP. Better intelligence Improving transparency Connecting sectors Sharing strategies Standards for Govt performance

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BASCAP Global Consumer Education Project Presentation by Jeffrey Hardy, ICC-BASCAP Coordinator

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  1. BASCAP Global Consumer Education Project Presentation by Jeffrey Hardy, ICC-BASCAP Coordinator 4th Global Congress, Dubai 4 February 2008

  2. About BASCAP • Better intelligence • Improving transparency • Connecting sectors • Sharing strategies • Standards for Govt performance • Pushing for allocation of resources • Improving awareness

  3. Improving Awareness • Multiple audiences & multiple mediums • Much focus on governments • The project • Now recognize an important need to educate consumers: • Risk of harm to them when they buy and/or consume fakes • Their contribution to the problem every time they buy a fake

  4. Improving Awareness • Symbolism • Messaging

  5. Improving Awareness • global collective action

  6. What we are doing now • Collecting example messages from around the world • Industry associations for software, watches and music; regional anti-counterfeiting groups from the UK to Japan to the Gulf region; and governments from Canada to Hong Kong. • Standardizing key messages • Health & safety • Links to organized crime • Effects on economy, employment & growth • Expert advice • Corporate advertising experts • Global ad agencies • National anti-counterfeiting associations

  7. Outputs • Outputs • Standardized, key messages • Identifiable logo and/or slogan • Media kit of products • Outlets • National anti-counterfeiting associations: new & small • Companies: SMEs • Value-added outlets (e.g., in-flight entertainment

  8. Empowering business groups world wide

  9. Contact and Contribute For further information Emily O’Connor, eoc@iccwbo.org - or - Tracy Faustin, tfn@iccwbo.org

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