A3: Online Life March 16, 2010 Hao , Jenny, Jesse, Kami

1. A3: Online Life March 16, 2010 Hao, Jenny, Jesse, Kami

2. - Meal preparation for many guests is a challenge, even for experienced cooks - Appropriate recipes must be chosen and ingredient lists must be aggregated and scaled - Preparing and cooking multiple dishes requires complicated multitasking & sequencing, occasionally involving multiple cooks & limited cooking equipment - Event hosts must be an entertainer and a chef

3. An online meal preparation tool that is personalized to the experience level of the cook, the availability of kitchen equipment, and the unique requirements of the dishes, events, and guests.

4. Sur La Table • Bed, Bath and Beyond • Whole Foods • Barnes and Noble

5. We spoke with… • 3 Intermediate cooks • 4 Novice cooks • And asked them about… • Everyday cooking • Holiday meals • Grocery shopping

6. How to Manage an Event

7. What’s being done well? • Recipe variety • Personal recipe management • Community content • Instructional text and videos • Shopping list management for individual recipes • Luscious food photos FoodNetwork.com Cooks.com AllRecipes.com ElanasPantry.com SmittenKitchen.com HappyLadyEats.com FoodGawker.com Cook N (desktop software)

8. What’s missing? • Help coordinating multiple recipes • Details on difficulty and length of individual steps • Help scaling recipes up or down • Shopping list management for multiple recipes

11. Cathy CarlsonAge: 53Background: Cathy works at the Exploratorium handling art donations. She lives in a 3-story house in Protrero Hill in San Francisco, CA with her husband of 24-years, Lyle and their Maltese, Curly. She has intermediate computer skills and own an iPhone.Cooking Experience: Cathy has intermediate level cooking skills. She has been cooking for 35 years and her kitchen is well-equipped. She owns two ovens (one is a convection oven), a 4-burner stove, 2 separate sinks, a dual fridge and freezer, a large separate freezer, a toaster oven, a microwave, a rice cooker, a bread machine, a Crockpot, a quesadilla maker, a waffle maker, a propane BBQ, a griddle, and a dish washer. She uses her grandmother’s pots and pans, so her cooking utensils are somewhat limited and she doesn’t like other people cooking with them. She hosts Thanksgiving at her house which includes her divorced sister, her sister’s kids: Jason, 8 and Sarah, 5, her in-laws, and Kelli’s boyfriend of 3-years, Steve.Hobbies: In her spare time Cathy goes hiking with her friends at Twin Peaks. Every few months she hosts a dinner party for her friends. At the dinner party she likes to serve healthy food and try out new dishes.Kids: She has a daughter, named Kelli, who is 21 and a student at UCSF. Kelli often brings home friends from college on the weekend. Cathy encourages her to do so and likes to send her home with leftovers so she knows Kelli is eating well at school.

12. Cathy’s GoalsLife Goals: - Keep her daughter safe and happy. - Stay connected with her daughter through social gatherings at her home. - Have an active social life. - Promote the health of her husband and herself. - Peace in her marriage.Experience Goals: - Make good food. - Finish the cooking the meal on time. - Please her guests. - Feel confident in her cooking skills. - Earn praise from the people she cooks for. - Get her husband to cook more. - Show off her skills. - Keep her sister’s kids happy.End Goals: - Find new recipes. - Find healthier recipes. - Find recipes that look like they are hard to make, but are actually simple. - Have fast and efficient trips to the grocery store. - During family events, get help cooking from her family.

13. Lyle CarlsonAge: 57Background: Lyle recently retired from his job as an art curator. He is Cathy’s husband. Lyle is originally from Arkansas and his favorite meal is meat and potatoes. He has high cholesterol and his 60-year-old brother just had a heart attack. Cathy is trying to get him to replace steak with white fish; which he hates. He has basic computer skills. Cooking Experience: Lyle is a novice at cooking. Now that he is retired he is trying to learn to cook, but he feels that it is still his wife’s domain. He has no idea what all of the gadgets in his kitchen are for or how to use them. He has to bring a shopping list with him to the grocery store and never knows which brand to buy.Hobbies: He plays tennis every Tuesday morning with his best friend Joe, who is also retired. He watches a lot of sports; he’s a fan of the SF Giants. He also goes to coffee shops and art galleries. Kids: He wants Kelli to be more independent now that she is in college. He’s worried that she is going to move back in with them after she graduates or worse, move-in with her boyfriend Steve; Lyle doesn’t really like Steve.

14. Lyles’s GoalsLife Goals: - Enjoy life after retirement and find new hobbies. - Be more focused on health. - Encourage his daughter to be more independent.Experience Goals: - To be treated like a human-being (sometimes Cathy snaps at him for doing the wrong thing). - Support from his wife to build his cooking ability. - Help his wife so she doesn’t resent him for not helping. - Appreciate his wife’s effort. - Earn praise when he does things right. - Get feedback when he does something wrong so he knows how to improve.End Goals: - Help from his daughter so they can share in the process together. - Feel confident about cooking. - Learn to cook new meals. - Know what to buy when at the grocery store. - Learn how to use the “new-fangled” equipment in his kitchen. - Show how much he is contributing as a cook.

16. Thank you!

17. A3: Online Life March 16, 2010 Hao, Jenny, Jesse, Kami