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Science After Hours

Science After Hours. By: Blake McKinniss, Bryan Solon, Brynne Heatley, Cierra Simmons, Jonathan Gravato and Katelyn Smalley. http:// www.youtube.com/watch?v = nhXpaMqSbiM&feature =c4-overview&list=UUTVgkXssdQZ6Ftdc1xI2gyg. People and Skillset s. Bryan Solon - Graphic design

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Science After Hours

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  1. Science After Hours By: Blake McKinniss, Bryan Solon, Brynne Heatley, Cierra Simmons, Jonathan Gravato and Katelyn Smalley http://www.youtube.com/watch?v=nhXpaMqSbiM&feature=c4-overview&list=UUTVgkXssdQZ6Ftdc1xI2gyg

  2. People and Skillsets Bryan Solon - Graphic design Katelyn Smalley - Video editing Cierra Simmons – Design/Organizer Blake McKinniss - Web design Jonathan Gravato - Web design Brynne Heatley - Design/Organizer

  3. Client Understanding Get young adults interested in Science through media that resonates with their generation. Examples…

  4. Razor Statement We are bringing a captivating, hands-on experience to young adults in downtown Orlando through late-night science festivals called “Science After Hours”

  5. What and Why What: Getting young adults pumped about raising their Sci-Q. Why: Because adults are losing interest and… SCIENCE IS AWESOME!

  6. 15 Second Pitch Children are beautifully engrossed and captivated with science, but as we age we lose touch with that curiosity and our innate desire to play and create. We want to bring this excitement, fun, and engagement to an older audience, inspiring people to continue learning as part of their daily life.

  7. End User Experience We want people to come away from Science After Hours as stoked as they were when they got there. They’ll pick up some sweet Sci-Q points through some dank experiments we throw down. They’ll get home, post and share all their favorite parts to their friends, and suddenly California is talking about it. It’s gonna be raw.

  8. Audience Member Jay Taylor is 21 years old in a college fraternity at UCF studying business. Hehasn’t been intoscience since Bill Nye quit ruling 4th period, but he is very much interested in a dank party downtown. He sees some hilarious and legit posters and flyers and BAM: UCFs entire Greek scene is going.

  9. Technology Review Ad Campaign~ Spoken in our language (taboo, funny, shocking). Website- a hub for what you missed and future events. Video-Promo vid showing our potential Science experiments rewrapped for adult audiences

  10. Work Breakdown Sheet In a nutshell we have changed things around to work on a smaller scale for the SURE event.Our biggest Challenge: What engaging examples should we use at the event? (Lets keep it on the Cheaps…)

  11. Our ideas… for the Sure event Miracle Fruit! Makes everything sweeter Aerodynamics on paper (More marketing material) UV glowing Tonic Water Drink Mixers

  12. Schedule Working on Video, Logo, and marketing material as well as ordering miracle fruit and other experiments for the sure event.

  13. Larger Vision/Next Steps Eventually this project could spread from city to city as it becomes a sensation in American nightlife. Apps will be created to track where and when the next events are for you, and marketing will go into billboards, street art, clubs, social media, print and events to keep the creative juices flowing!

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