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EUROPEAN EXCELLENCE TM JUST PERFECT

EUROPEAN EXCELLENCE TM JUST PERFECT. EUROPEAN EXCELLENCE = tradition + brand name + know-how + quality + European Origin. The benefits of producing Musical Instruments in Europe. - safe working conditions - environmentally friendly production job security for employees

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EUROPEAN EXCELLENCE TM JUST PERFECT

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  1. January 2007, Anaheim

  2. EUROPEAN EXCELLENCETMJUST PERFECT January 2007, Anaheim

  3. EUROPEAN EXCELLENCE = tradition + brand name + know-how + quality + European Origin January 2007, Anaheim

  4. The benefits of producing Musical Instruments in Europe • - safe working conditions • - environmentally friendly production • job security for employees • highly trained staff • R&D (sound research costs, design, patented construction…) • adherence to EU legislation January 2007, Anaheim

  5. Who is reached 1. Final customers - players 2. Distributors, dealers, retailers January 2007, Anaheim

  6. 1. Final customers • EEX quarantees • long term investment • lifetime quarantee • minimum service costs • environmentally friendly product • production process under EU legislation supervision • protection against forgery January 2007, Anaheim

  7. 2. Distributors, dealers Results of a survey carried out in the EU a) 100% want to sell EEX labeled products b) 82.7% believe that the final customer will appreciate the trademark EEX c) 87% believe that the trademark EEX will increase their margin (price, selling power...) January 2007, Anaheim

  8. The trade mark EUROPEAN EXCELLENCE Became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16th September 2005 in Paris January 2007, Anaheim

  9. Conditions of certification process EEX 1001 : 2006 • the producer must prove the product is made in the EU (partial and final assembling) • the producer must authenticate that 61% of the final product (parts or materials)originated in the EU • payment of administrative charges • 4. membership to the national and supranational associations in Europe representing the interests of manufacturers or distributors of European musical instruments and appurtenant accessories. January 2007, Anaheim

  10. Certification process EEX 1001 : 2006 Certification Authority = Consortium EEX (some members of CAFIM) Approval Authority = CAFIM January 2007, Anaheim

  11. Certificate The Consortium EEX and CAFIM declare that the company XY has satisfied the conditions of European Excellence according to EEX 1001 : 2006 and has earned the right to be labeled EUROPEAN EXCELLENCE January 2007, Anaheim

  12. Where to find more information www.european-excellence.eu www.european-excellence.com www.cafim. org January 2007, Anaheim

  13. Where we are • AMATI C 4610 • CAFIM D 3120 • JA MUSIC D 3200 • PETROF D 3206 • STRUNAL C 4610 January 2007, Anaheim

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