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Samsung / EMEA

Samsung / EMEA. Emma Nicholson, Project Consultant Professional Services May 2012. What is involved in the Global Transition?.

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Samsung / EMEA

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  1. Samsung / EMEA Emma Nicholson, Project Consultant Professional ServicesMay 2012

  2. What is involved in the Global Transition? Markets are grouped into 4 waves to streamline roll-out based on current MediaMind usage and knowledge. Key milestones have been set by the Global team to ensure complete rollout by June 30th MediaMind • Responsible for overseeing the transition of the Samsung business to MediaMind and ensuring all key millstones are met. • Work with Starcom Global HQ, Starcom RHQs, local Starcom teams and local creative agencies. • Conduct on-going client satisfaction evaluations Starcom • Assist with information gathering and through ongoing status calls identify at-risk markets to provide support where necessary • Standardize and implement the ad serving process globally, streamline the analytics across all markets Please Note: Global roll out does not account for existing aDCO markets and details specific to those select few markets

  3. What is involved in the Global Transition? • Goals to be achieved by June 30th deadline: • Local markets should have a consistent knowledge base in MediaMind • All local market accounts will be set up in MediaMind • Global / Regional/ Sub regional accounts will be created with defined user access levels • Local Starcom & MediaMind support structure will be in place and clearly defined – for both media agency needs as well as for the creative agency • Local markets will be trained and ready to launch campaigns

  4. The MediaMind team

  5. EMEA MediaMind contacts

  6. Starcom / RHQ Transition Plan

  7. RHQ’s Transition Agenda • Finalize dates based on the wave schedule for each market • Confirm regional billing processes (if required) • Discuss regional analytics needs • Review and confirm process for working with local Creative Agencies • Training for RHQs and sub RHQs • RHQ to provide introduction to each local market along with local market contacts. This will be used to converse directly with local market to complete account set up and provide a more customized training for local markets Please Note: We will need the assistance from the RHQ in order to collect this data, through direct contact and weekly status calls

  8. Market Prioritization and Wave Selection • Markets grouped into 4 waves across all hubs to streamline training based on current MediaMind usage and knowledge. • Markets will receive; • Individual training • Local Account • Local Reporting • Local Support

  9. Local Market Rollout – Wave 1 • Criteria: Majority of markets that have some experience on the MediaMind platform • Current Proposed Timing: 10-May to 18-May

  10. Local Market Rollout – Wave 2 • Criteria: Remaining markets that have experience on MediaMind platform; Other markets where MediaMind has on-the-ground support • Current Proposed Timing: 16-May to 25-May

  11. Local Market Rollout – Wave 3 • Criteria: Remaining markets with on-the-ground MediaMind support; First half of markets that require additional local language support • Current Proposed Timing: 28-May to 13-Jun

  12. Local Market Rollout – Wave 4 • Criteria: Majority of the Eastern European markets that require MediaMind to find and provide local language support* • Current Proposed Timing: 11-Jun to 29-Jun * Local Language support needs will be examined through RHQ as well as local market discussions. Ideally, we would support the markets in English or another existing language in that market which MediaMind already supports.

  13. Local Market transition plan

  14. Local Market Transition Agenda

  15. Training Workshop Agenda

  16. Day-to-day Campaign Management with local agency and MediaMind teams…

  17. MediaMind Roles and Responsibilities Roles Responsibilities Client Services Manager Assumes overall responsibility for campaign support and acts as main contact for all MediaMind services, including technical support for media related topics (contact will vary from region to region, market to market) Assumes overall responsibility for creative support and acts as main contact for creative agency, including technical creative support for media related topics (contact will vary from region to region, market to market) Creative Services Manager Assumes responsibility for the internal client services team and provides a first level of escalation when necessary (contact will vary from region to region, market to market) Team Lead

  18. Campaign Process Creative Agency Starcom MediaMind Site Collaborative

  19. On-going Discussion • In order to best keep the transition on schedule, the RHQ will have a weekly status with the Project Consultant or designated Rollout Lead to identify: • Key progress steps taken • Passage of milestones • At-risk or non-responsive markets or action items

  20. Next Steps • MediaMind • Gather above information from RHQs • MediaMind to setup and mange training for RHQs • MediaMind to set up local market accounts • Starcom RHQ • Provide local market contact & billing details • Facilitate local market introductions • Finalise date settings for each wave and market • Discuss analytics needs & trainings • Finalise date settings for each wave and market • MediaMind and Starcom RHQ schedule weekly status call • establish and discuss working with creative agencies • …Other items discussed in today’s call

  21. Questions?

  22. Thank you!

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