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The Rich and Powerful

The Rich and Powerful. January 2012. What is Rich Media ?. Rich Media Ads are a Favorite for:. Brand Advertising. Movie Opening. Product Launches. Brand Advertising. Movie Opening. Product Launches.

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The Rich and Powerful

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  1. The Rich and Powerful January 2012

  2. What is Rich Media?

  3. Rich Media Ads are a Favorite for: Brand Advertising Movie Opening Product Launches Brand Advertising Movie Opening Product Launches

  4. They are also proving to be a powerful channel for performance advertisers who want to increase traffic and sales. TRAFFIC SALES

  5. The study analyzed 24,000creatives More than 12 Billion impressions Site visits were measured using landing page conversion tags * Served in North America between July and December, 2011.

  6. Rich Media Boost Site Visits Three-fold; with Video, Six-foldSite Visits by Format 600% 500% 400% x6 300% 200% x3 100% 0% Standard Banner Rich Media Rich Media with Video

  7. Branding: Rich Media Boosts Visits of Non-clicking Users Nearly Two-foldPost-impression Site Traffic by Format 200% 160% 120% X1.9 X1.7 80% 40% 0% Standard Banner Rich Media Rich Media with Video

  8. Direct Response: Rich Media Boosts Post-click Site Traffic Four-fold, with Video, Nine-foldPost-click Site Traffic by Format 1000% 800% 600% X9 400% X4 200% 0% Standard Banner Rich Media Rich Media with Video

  9. @mediamind_chat @creative_zone

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