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DMC Smartphone Applications

DMC Smartphone Applications. DMC Smartphone Applications. DMC Children’s Hospital of Michigan Child Medical Guide 45,100+ Downloads DMC Huron Valley-Sinai Hospital Mobile Maternity 14,000+ Downloads DMC Rehabilitation Institute of Michigan Run with DMC 1,800+ Downloads DMC ER Wait Times

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DMC Smartphone Applications

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  1. DMC Smartphone Applications

  2. DMC Smartphone Applications DMC Children’s Hospital of Michigan Child Medical Guide 45,100+ Downloads DMC Huron Valley-Sinai Hospital Mobile Maternity 14,000+ Downloads DMC Rehabilitation Institute of Michigan Run with DMC 1,800+ Downloads DMC ER Wait Times 3,800+ Downloads DMC Pedometer 2,000+ Downloads

  3. iTunes/Android Feedback CHM Medical Guide Avg. iTunes rating: 3/5 stars Love it – Happy Mom – Very Timely – Great for my Two Year old – Easy to Use – Handy HVSH Mobile Maternity App Avg. iTune Rating: 3/5 stars Love this! – I use this app every day! – Amazing RIM Run with DMC App Avg. iTunes Rating 4.5/5 stars Simple and Easy to Use – Highly Recommended – Very Informative – Nice – Awesome ER Wait Time Avg iTunes rating: 3.5/5 stars Fantastic app – Useful Free App – Gives you what you need – Great job on this one! DMC Pedometer App Avg iTunes rating: 3.5/5 stars Works Great! – Simple – Nice – Great App!

  4. Mobile Maternity App Feedback • Cathy Clubb, M.D. “My patients love being able to follow along with their baby’s development through each trimester. It’s a fun and exciting way for them to stay educated and informed.”

  5. DMC Smartphone App Marketing Traditional Media -mainstream radio spots -web ads -DMC.org -Print ad tagging -Email signature tagging Mobile-to-Mobile Marketing -Pandora -Free Press and Det News Apps -WRIF App Social Media Facebook Twitter Flickr

  6. Traditional MediaMobile Maternity TV Spot

  7. Traditional MediaRadio Spots DMC Apps: Run with DMC App:

  8. Free Press Marathon

  9. Mobile-to-Mobile: Pandora

  10. Mobile-to-Mobile: Pandora Pandora Mobile App • 2 week campaign • 100,000 impressions • 2,614 clicks • 2.62% click-through (industry standard is .02) • $4 to advertise to 1000 people

  11. Mobile-to-Mobile: WRIF

  12. Mobile-to-Mobile: Free Press & Detroit News

  13. Mobile-to-Mobile: Free Press & Detroit News contd. • 7-week campaign • 2,514,144 impressions • 8591 clicks • Click rate .34 percent • $4.16 to advertise to 1000 people

  14. Social MediaChild Medical Guide

  15. Social MediaER Wait Times

  16. Social Media Run with DMC App

  17. Social MediaMobile Maternity

  18. Social Media Pedometer App

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