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THE INTERNET OF THINGS THE NEW GTLD PROGRAM AND THE FUTURE. WHY participating matters and HOW you can make a difference?. Andrew Mack Principal, AMGlobal Consulting Twitter @AMackglobal. Africa ICT Alliance – AflCTA Conference 2015, Johnannesburg, South Africa.
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THE INTERNET OF THINGSTHE NEW GTLD PROGRAM AND THE FUTURE WHYparticipating matters and HOW you can make a difference? Andrew Mack Principal, AMGlobal Consulting Twitter @AMackglobal Africa ICT Alliance – AflCTA Conference 2015, Johnannesburg, South Africa
Where we are today in the internet world Two – really three – big, recent movements: • Changes in the structure of Internet Governance: IANA transition planning – greater independence • Expansion of the net I: the Internet of Things • Expansion of the net II: The New gTLD Program • Incredible growth in emerging markets
A brief word about IANA transition • Symbolic? Political? Important? Not a big deal? • 2 things to remember… • “first do no harm”: Our overriding concern is to make sure that the transition improves the system’s ability to remain stable and secure • Transition will take time, and there is a lot of participation from around the world in this process – including from African internet leaders • African voices have been smart voices… but we need more of them
The Internet of Things • What it is? • the ability to connect everything: your watch, your TV, your fridge, the milk in your fridge, your crops, traffic flow… • the ability to dramatically improve efficiency in sectors across the economy through more and better data • Some issues around privacy, role of government, what happens to data – but private sector is aware
Imagining potential IoT impact Connected machines + data could reduce waste by $150 billion Estimated valueover 15 years(Billion nominal US dollars) Segment Type of savings Industry Aviation $30B Commercial 1% fuel savings Power $66B Gas-fired generation 1% fuel savings Healthcare 1% reduction in system inefficiency $63B System-wide 1% reduction in system inefficiency Rail $27B Freight Oil and Gas Exploration and development 1% reduction in capital expenditures $90B Note: Illustrative examples based on potential one percent savings applied across specific global industry sectors. Source: GE estimates
The Crucial Need for Smart IoT Policy • Can we quickly build capacity among policymakers? • Can we develop common policies across the continent? • Can we keep IoT from being politicized to capture the potential value for Africa? • Can we adapt policies quickly as the technology changes – making innovators using IoT see Africa as a destination of choice vs. a policy challenge?
The new gTLD program Goals: • new choices for consumers • newoptionsfor communities • new opportunities for businesses – including in the DNS space itself • Creation of new “real estate”
Did we get the process right? • Long process – took a lot of money, time, and many new gTLDs undercapitalized • Was thereneed? Was there enoughinterest? • What about defensive registrations? • What about spam and other bad behavior?
Sales and the new gTLDs • Most new gTLDs assumed that their new property could be sold as before, but… • Most people in Emerging Markets can’t/don’t buy with credit cards • Moving from 17 gTLDs to over 1,000 means A LOT OF competition • Most people around the world don’t even know the new gTLD program exists • Almost all focus on marketing to the global north – where competition is greatest and demand is least
Africa and the new gTLDs • A real missed opportunity to bid – only 17 African applications • A real opportunity to show the marketplace – need to make people realize that Africans will buy and use new gTLDs • A real change for ccTLDs – prompting some to revisit their plans – but potentially a great partnership opportunity Challenge around sales – need more registrars and resellers and awareness all over the continent
Where do we go from here? Need to build awareness and participation and policy collaboration between business & government Value of work with ICANN: • An open space, eager for more African voices • A business space, can help build international connections • Its crucial to Africa’s development and traditional players in the global north aren’t thinking Africa
Why we stay involved in the BC • INTERNET is perhaps the greatest tool for economic development ever – and we have the chance to steer its course • The community needs all voices – especially business – to get the policies right
Thank you! Andrew Mack amack@amglobal.com Skype: andrew.mack @amackglobal @AMGlobal