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Video 18 Social Media Marketing - Introduction to Groundswell

IBMS Semester 6b Fall 2013 Mr. George Szanto. Video 18 Social Media Marketing - Introduction to Groundswell. Lecture Topics Today. The coming of the Groundswell Groundswell definition Social CRM & Social Customer Engagement Management. Learning Objectives.

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Video 18 Social Media Marketing - Introduction to Groundswell

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  1. IBMS Semester 6b Fall 2013 Mr. George Szanto Video 18 Social Media Marketing - Introduction to Groundswell

  2. Lecture Topics Today • The coming of the Groundswell • Groundswell definition • Social CRM & Social Customer Engagement Management

  3. Learning Objectives • Understand howsocial media is changing the way B2B companies market andselltheirproducts or services • Createappropriatestrategicobjectivestopursueusingsocial media

  4. Reference Source • Many of the ideas in this lecture come from Charlene Li and Josh Bernoff’s best selling book.

  5. Thecomingof Groundswell Socialnomics Video by Eric Qualman http://www.socialnomics.net/

  6. Groundswell Definition Groundswell A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations

  7. The Groundswell is more than just new technologies Wikis RSS Blogs IM Forums Gadgets XML Podcasting Personal portals UGC Buzz Widgets Social Networks Twitter

  8. How do consumers get what they want from peers?

  9. An Example : Kevin Rose, Digg, and the HD DVD code

  10. Successful social applications start with clear objectives

  11. WhatCan We Do WithGroundswell? Role • Research • Marketing • Sales • Supporting • Development • We will look into these activitiesfurther in the next lecture Objective • Listen • Talk • Energize • Support • Embrace

  12. Groundswell Changes CRM to SocialCRM

  13. Status Quo of Social CRM in Business Today • Based on a survey by Awareness Inc. in July 2012 (+450 global respondents) • 47% < $1M revenues • 42% B2B only, 31% B2B and B2C • Source: The State of Social Marketing.pdf (posted with this video)

  14. Top Business Objectives Using Groundswell

  15. Top Social Media Investments

  16. Key Additional Types of Social Platforms in Use • Excludes top sites like: Facebook, Twitter, Linkedin, Pinterest, Tublr, etc.

  17. End of Video - Thank you Please take the online quiz associated with this video Join the online discussion associated with the lecture

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