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The Social Revolution

The Social Revolution. Larry MacPhee e-Learning Center. The Social Revolution. No man is an island entire of itself. -John Donne, Meditation XVII, 1624. Network Effects. The Long Tail. Population Growth. Nov, 2011. 1 Billion Online. Who do you trust?.

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The Social Revolution

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  1. The Social Revolution Larry MacPhee e-Learning Center

  2. The Social Revolution No man is an island entire of itself. -John Donne, Meditation XVII, 1624

  3. Network Effects

  4. The Long Tail

  5. Population Growth Nov, 2011 1 Billion Online

  6. Who do you trust? The Masses? or Your Friends?

  7. Information is analog in the ‘80s

  8. Information goes digital in the ‘90s

  9. Information goes social in the ‘00s

  10. Web 2.0 = Social, User-Driven go2web20.net

  11. “Web 2.0” coined, 1999 “The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop. The Web will be understood not as screenfulls of text and graphics but as a transport mechanism, the ether through which interactivity happens. It will appear on your computer screen, on your TV set, your car dashboard, your cell phone, hand-held game machines, maybe even your microwave oven.” --Darcy DiNucci in “Fragmented Future”

  12. $ Business Models $ • Freemium • Free basic use • Premium access with fees • Targeted Ads • Ads for everyone • Pay to remove ads • Free?! • Burning VC waiting/hoping to be bought

  13. Types of Social Sites • Social Bookmarking & Social Searching • Blogging • Entertainment Recommendations • Product Ratings & Reviews • Social News • Photo & Video Sharing • Bid / Buy / Sell / Trade / Give Away • Shopping & Bargain Hunting • Collaboration • Social Networking

  14. Social Bookmarking/Searching http://www.delicious.com/nauelearning

  15. Blogging http://twitter.com/NAUelearning http://nauelearning.wordpress.com

  16. Entertainment Recommendations • Netflix • Hulu • Amazon • iTunes • Pandora • Spotify • Last.fm

  17. Product Ratings / Reviews • General • Amazon • Epinions • Restaurants • UrbanSpoon* • Yelp* • Travel • TripAdvisor • Foursquare* * Location aware

  18. Social News-Follow what’s trending • Digg • Reddit • Slashdot

  19. Photo & Video Sharing http://www.flickr.com/photos/larrymacphee

  20. Bid / Buy / Sell / Trade / Give Away • Priceline • eBay • Craigslist • Freecycle • Zillow

  21. Shopping & Bargain Hunting • GroupOn • LivingSocial • Etsy • Woot

  22. Creative Collaboration • Wikipedia • Google Docs • gdocs.nau.edu • PB Works • Open Courseware

  23. Social Networking • Facebook (personal) • MySpace (old) • Google+ (new) • Linked In (“professional”) and about 100“also rans”… I almost forgot…social dating sites… Match.com, eHarmony, etc.

  24. The Downside of Social • Increased Privacy Concerns • Physical Safety Risks • Identity Theft • TMIs and CLMs • Cyberbullying • Friends vs Acquaintances, Colleagues • Promotes Like-Mindedness • Herd Mentality • The Echo Chamber • Polarization • The Downside of Democratization • Not all opinions are equally valid • Loss of Civility • Any crackpot can set up a blog

  25. Top 5 for Teaching • Twitter • For public announcements • Blogger • For opinion essays with peer review • Delicious • For literature searches, resource collection • Scholar • For “get to know you” activities • GoogleDocs or a Wiki • For Group Assignments

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