1 / 9

Wawasan Open University

Wawasan Open University. UNIT 3. 3.1 Business Value of B2C E-commerce Identify business values to be gained from B2C e-commerce. Explain how these business values are helping in implementation of e-commerce websites. Summary.

jerod
Download Presentation

Wawasan Open University

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Wawasan Open University UNIT 3 3.1 Business Value of B2C E-commerce Identify business values to be gained from B2C e-commerce. Explain how these business values are helping in implementation of e-commerce websites.

  2. Summary • Rapid advancement in technology make it possible transaction to be done on the internet thus lead to creation of many e-commerce sites. • Cost of setting up web-site is getting cheaper • Computer literacy is rising

  3. E-commerce as a support to business • The purpose is not sell directly but to support selling transaction process. • To provide product information to potential buyers • Information can be accessed from anywhere and at anytime. • Add value to business by enhancing the quality of product information.

  4. The function of E-commerce • New Sales Channel • Immediate delivery of certain product such as music, video, books, software, etc • Direct Savings • Having CS dept is more expensive than to setup website and have customer check themselves the order status • Time Saving • Updated news on political, financial market, etc • Brand and corporate image • Building the image thru technology • Customer relationship • Interactive and more personalized • New product capabilities • Customization based on the customer’s preference, needs, and wants. For example www.dell.com.my

  5. B2C Business Models Way of classifying Business Models • Resembling bricks & mortar store • Virtual model Differentiate the business models by the number of parties involved in the business transaction See page 12 Trading Methods • Sell side – most of “e-tailer” • Buy side – twist of traditional retailer based on demand and supply

  6. Different kinds of B2C model • Storefront • resemble physical store such as www.amazon.com • E-mall – malaysia’s e-mall • Collections of the above. • Image building • Enhance public awareness and image of the company. Example http://www.rjrt.com/ • Customer service – • To provide post-sales support for current and past customers • CRM software is growing where its integrated with internet • http://support.ap.dell.com/support/downloads/index.aspx?c=my&l=en&s=gen

  7. Common Business Imperatives • Customer visits to the websites, bringing the traffic • Global reach • Reduce cost in transaction • Shortening of business cycle • Attracting some ads dollar • Create new product & services while customizing the existing ones • Exploiting new technology • Offering new features & functionality that are difficult to copy in respond to increasing number of internet-based company • Versatile operation on the seller side such as convenience, user-friendly, quality and cheaper product/service. Internet business models continue to evolve. New and interesting variations can be expected in the future.

  8. B2B business models • Companies that supply products and services to other companies. www.grainger.com • Companies create & sell access to digital electronic markets. www.ariba.com • An Exchanger such as www.alibaba.com • Specific Industry www.exostar.com

  9. M-commerce • Take the traditional e-commerce and leveraging new wireless technologies • Mobile ticketing • Mobile payment • mobile vouchers, coupons • GPS • Mobile news, stocks, sports, 4D • Mobile banking • Auction • http://www.maxis.com.my/mmc/index.asp?fuseaction=press.view&recID=373

More Related