1 / 22

Wisconsin Public Service iCanConserve Pilot Program: Evaluation Perspective

Wisconsin Public Service iCanConserve Pilot Program: Evaluation Perspective . Presentation to the Wisconsin Public Utility Institute December 17, 2013. Presentation Overview . Evaluation Activities Major Themes Rates Participation Energy Savings Motivations Program Processes.

jerzy
Download Presentation

Wisconsin Public Service iCanConserve Pilot Program: Evaluation Perspective

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Wisconsin Public Service iCanConserve Pilot Program: Evaluation Perspective Presentation to the Wisconsin Public Utility Institute December 17, 2013

  2. Presentation Overview • Evaluation Activities • Major Themes • Rates Participation • Energy Savings • Motivations • Program Processes

  3. Community PilotEvaluation Activities • Evaluation Objectives • Energy use • Attitudes • Behavior • Identify key lessons learned

  4. Community PilotEvaluation Activities

  5. Community PilotEvaluation Activities In-Depth Interviews Focus Groups CATI Surveys Billing Analysis

  6. Community PilotEvaluation Activities • Pilot vs. Control • Pilot Timing

  7. Participation & Rates

  8. Participation

  9. Rates Participation

  10. Rates Participation • Opt out  Much higher participation • Minimal Costs • Temporary customer satisfaction dip • Minimal Benefits • Not much more energy savings • Klos report  Opt In = more savings • Savings require customer actions • Awareness • Automation

  11. Energy Savings

  12. Energy Savings • Overall: 3% • Rates + Tools & Tech = Synergy • Greater savings than sum of each (+1% Allouez, +9% Plover) • Net-to-gross ratio

  13. Customer Motivations (Attitudes and Behaviors)

  14. Customer Motivations • Save money • High incentives w/ deadlines • Keep control of household energy use (Big Brother) • Inconvenience = cost

  15. Customer Motivations • Marketing works • Key support • iCanConservemicrosites • Customer Satisfaction • Personalized customer contact

  16. Processes

  17. Program Processes • Fully integrated evaluation • Upfront planning • Turnover • Cost effectiveness & Net-to-gross • Flexibility

  18. Final Thoughts. . .

  19. Questions Final Report @ psc.wi.gov Docket: 6690-UR-119

  20. Contact: 608-259-9152 Shawn Bodmann shawn.bodmann@dnvgl.com Lisa Stefanik lisa.stefanik@dnvgl.com Thank You

  21. Evaluation Results: Participation

  22. Evaluation Results: Attitudes and Behavior Before/After survey results

More Related