Unity Identity Program - Launching Your New Identity

1. StartMeeting Call – August 14, 2014 We welcome you to the Unity Identity Program! • If you’re having technical issues call (800) 644-9070

2. Agenda • Welcome and Prayer • Introduction of Staff • Information About Start-Meeting • Overview on Branding Activities • Launching Your New Identity • Print and Web Vendor Info • Being a Part of This Initiative • Tracking Statistics and Feedback • Resources • Next Steps

3. Welcome and Prayer • “I now hold in my mind a image of our ministry as a flourishing community of people discovering and living their spiritual purpose and potential.”

4. Introduction of Unity Worldwide Ministry Staff Support Partners • Debbie Allen, Branding Coordinator • Kristen Preud’homme VP Communications • Joanna Carrell, Graphic Designer • Media Specialist • Dave Wyssman & Michele FritzThe MiPrintShop.com Team • Phil Chadwick Co-ownerOneEach Technologies • Nicole Finneman Project Manager

5. Web-Call Platform

6. An Icon Was Added to Your Desktop for Easy Access

7. Overview on Branding Activities • Service Organization Formed • Unity World Headquarters at Unity Village and Unity Worldwide Ministries are working together

8. Program - 3 Years and Unfolding You are group thirteenth–We’re excited to be working with you There are currently: 203 US ministries, 11 in Canada, 6 of the 7 continental regions, and one sub-region, 2 alternative ministries and 3 international organizations. This brings our total to 226 participants in the program.

9. The New Unity Identity is now in 39 states, Unity Canada and Six Regions

10. Create a team - “Begin” tab pages 37-39 Resources in your Participant Toolkit Launching Your New Identity

11. Brand Identity Map

12. Good reason to Brand • Create compelling, branded (non-generic) easy-to-use donation landing pages. One step forms that are simple, clean, and match your branding are optimal for conversions. • The average donation made through a branded checkout page is 38% larger than the average donation made through a generic page, and donors who give through branded pages are 66% more likely to make a second gift. • http://www.clairification.com/2014/01/21/one-big-thing-nonprofit-must-today-succed-2014/

13. Looking at Your Logo • Participant Toolkit on page 23

14. Looking at Your Logo • Participant Toolkit on page 24

15. Using Colors • Participant Toolkit, page 29

16. Photos • See page 26 in your Participant Toolkit. • Info on beach photo is on page 27.

17. Private Resource Page unity.org/testgroup Home Office Support Print and Web Vendors Facebook Page for Peer Support Support forLaunching Your New Identity

18. Private Resource Page • www.unity.org/testgroup • We created this page as a resource library for ministry leaders whose ministry is in the Unity Identity Program • Archive calls on information to launch your new identity within your ministry, in your local community and into the world

19. Private Resource Page • Learn from our guest Dr. Paul Ray, author of Cultural Creatives: How 50 Million People are Changing the World • Visit: unity.org/testgroup watch the video of the call 9 with PowerPoint

20. Reaching New Members • Another group identified by our initial survey was dissatisfied Christians. • Religiously Unaffiliated are 1 in every 5 people. • 37% were “spiritual but not “religious” • http://www.pewforum.org/2012/10/09/nones-on-the-rise/

21. Print Vendor - MiPrintShop • Both Logo Packages 1 and 2 have access to site • We encourage you to submit ideas for items needed • Online print orders can be placed at: Unity.MiPrintShop.com • Name and password has been emailed to you from Michele • Dave Wyssman and Michele FritzThe MiPrintShop.com Team

22. MiPrintShop Store Updates New product, Business cards with your choice “5 Principles or Prayer for Protection on the backside. EDDM Postcards 4.5x12 & 8x6.5 sizes No mail list or postage permit needed 16cent postage New Ink Pen Styles Cricket and the Lodger Black barrels with white imprint

23. Web Vendor – OneEach Technologies • Phil Chadwick Co-owner of OneEach Technologies • Tony Finneman Co-owner of OneEach Technologies • Nicole Finneman Project Manager from OneEach Technologies • www.OneEach.com/unity • check out the demo video and see a list of branded sites

24. Features E-Newsletter connection Online fundraising Video, blogging, opinion polls, podcasts/audio/MP3 Calendar: Event information and registration Event & class registration/management Fresh content: Unity.org articles, Unity.fm & Dailyword Shopping cart Image/ photo album

25. Features 5 GB disk space, 50 GB data transfer per month 500 POP3 email accounts Domain registration Google Analytics/Web traffic statistics Social media integration Multiple administrator accounts Free training 24/7 technical support

26. SampleHome Page

27. Lastest Updates from OneEach • Unity ministries will be the only organizations that will not be paying a higher annual fee at OneEach. • Phil Chadwick shares, “We're happy to do that for you and our friends at Unity.”

28. Latest from OneEach Technologies • Attached to email at the end of call: • (1) bullet point information regarding the new SmartPhone websites, • (2) an article from The Chronicle of Philanthropy, sharing why it is important and • the price of a SmartPhone website is $195. This is actually at or below the cost OneEach will incur to create your SmartPhone site. • OneEach now has the option available to provide your ministry with a SmartPhone accessible website

29. Keep more of your donations 46% of Americans don’t have or prefer to avoid credit cards • Offer payment options to reach ALL donors • Avoid abandonment of those who don’t have their credit card or checkbook handy • Reach your fundraising goals faster with a bigger percentage of donations going to your ministry How?

30. OneEach & “Pay With My Bank” • OneEach has finalized a contract with “Pay With My Bank,” an alternative method of receive donations and payments from your congregation • Transaction Amount:$200+ $2.00 flat transaction fee$50 - $199.99 $1.00$20 - $49.99 $0.75$0 - $19.99 $0.60 • The enrollment fee is $125, but as an introductory offer, OneEach Technologies is waiving this for all Unity ministries.

31. Our Part of Our Partnership • We will keep you informed on the status of developments through: • Emails • Conference webinars, new invite from “Unity Worldwide Ministries - Debbie Allen” • Resource web page has all content for you at unity.org/testgroup • Private Facebook page • Listen to needs • (phone, email and through surveys) • Responsive to questions and needs

32. Your Part of Our Partnership • Participate on the webinars • Read and use your Participant Toolkit • Logo consistency is important, pg. 23 • Feedback sheets due on the 25th for the month preceding, p. 49-50 • Do you have a question? • Debbie Allen Debbie@unity.org or 816.434.6831 • Printing needs: Helpdesk@MiPrintShop or 913.871.7383 • Website needs: Nicole@oneeach.com or 602.334.4701 ext. 511

33. Tracking Statistics • We need your help in tracking the results for our movement • Pages 49 and 50 • “We seem to be on a rising tide, attendance drops over summer, but not this year! Yea! Giving is up 22% over last year.” • Unity of Appleton, • in Wisconsin

34. Finding Solutions Through Collaboration • Private Facebook group page for you to share with peers, to request access go to unity.org/testgroup • Call or email Debbie Allen • Direct line 816.434.6831 • Email Debbie@unity.org

35. Next Steps • Become familiar with your toolkit and save your disc in a safe place • Join our Facebook group, go to unity.org/testgroup • Questions: Contact Debbie Allen at Debbie@unity.org or call 816.434.6831 • You will receive a follow-up email after this call from Debbie with important attachments and information • Step forward knowing this will take time

36. Close in Prayer