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Introduction to Tencent 201 6. Updated by: Tencent Market and PR Department Version: Version of Agu . 2016, updated once every 3 months Source: Financial reports of Q2 2016 Use: This version is intended to provide an introduction to Tencent;

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1/7/2020

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  1. Introduction to Tencent 2016 Updated by: Tencent Market and PR Department Version: Version of Agu. 2016, updated once every 3 months Source: Financial reports of Q2 2016 Use: This version is intended to provide an introduction to Tencent; Additional information is given for different businesses and BG module 1/7/2020

  2. Consumer Value as First Priority 1/7/2020 2

  3. 1 2 3 4 Company Overview Development Strategy Corporate Culture and Social Responsibility Locations of Global Offices 1/7/2020 3

  4. 1 Company Overview 4

  5. 1 Company Overview Tencent has developed into a leading provider of Internet services in China "Internet+" concept proposed by Pony Ma was included in the National Strategy Report. Mobile QQ and Weixin launched game centers Mar.2015 Aug.2013 Launched Weixin Sept.2013 Jan.2011 Market capitalization over US$ 100 billion Established Tencent Charity Fund Jun.2011 Launched open platform strategy Jun.2007 Listed on Hong Kong Stock Exchange Dec.2009 Annual revenue over RMB 10 billion Jun.2004 Entered online games market” May.2005 Launched social networking service Qzone Aug.2003 Tencent was founded Dec.2003 Nov.1998 Launched web portal – www.QQ.com 1999.02 Launched instant messaging service – QQ 5

  6. 1 Company Overview Growth & Diversified Revenue Streams (billion RMB) 120 102.9 2G / 2.5G MVAS CAGR 56% Monthly Subscription CAGR 49% Advertising, Games and Monthly Subscriptions CAGR 60% (excludes eCommerce transactions) * 100 78.9 80 60.4 60 43.9 40 28.5 19.6 20 12.4 7.2 3.8 2.8 1.4 1.1 0.7 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 6

  7. 1 Company Overview Top 5 internet companies worldwide in market capitalization 534 500 450 (In US$ billion) 400 360 353 350 300 246 250 236 200 150 100 80 60 46 40 35 34 50 JD PayPal Ebay Facebook Alibaba Amazon Yahoo Baidu Tencent Priceline Google Source: as of Aug. 17th , 2016; 1HKD = 0.129USD 7

  8. 1 Company Overview 7 business groups provide a range of Internet products SNG WXG IEG MIG OMG TEG CDG Social Networking Group Weixin Group Interactive Entertainment Group Mobile Internet Group Online Media Group Technical Engineering Group Corporate Development Group QQ Weixin/Wechat Tencent Games QQ Browser News App Tencent Big Data Financial Tech Qzone QQ Mail Tencent Literature PC Manager Tencent Video Security Social Ads QQ Music WeChatBusiness Account Tencent Animation Mobile Manager Tencent Microblog Tencent Data Center Tencent Cloud Tencent Pictures YYB App Store Penguin Pictures Tencent Map 8

  9. 1 Company Overview Tencent is widely recognized on the global stage Brandz Top 100 Most Valuable Global Brands2015: Tencent's brand value US$ 77 billion, rank 11th in the world Interbrand's Best China Brands 2015: Tencent ranked 1st Brandz Top 100 Most Valuable Global Brands2015: Tencent's brand value US$ 77 billion, rank 11th in the world Interbrand's Best China Brands 2015: Tencent ranked 1st Fast Company: included Tencent in its list of China’s Top 10 Most Innovative Companies 2015 Boston Consulting Group50 Most Innovative Companies2015: Tencent#1 in china,#12 globally 9

  10. 2 Development Strategy 10

  11. 11 2 Development strategy Connection Strategy_Connecting Everything Connecting people with people Connecting people with services Connecting people With devices Focus on communication and social to connect people together Connect the Internet and other industries, information, and services to create new ecosystems Use the Internet as a medium to create future opportunities

  12. 12 2 Development Strategy “Internet Plus”, a new ecology of universal connection Utilizes the internet platform as a foundation for its development, infuses ICT with different industries, promote the transformation and upgrade of industries, and create new products, businesses and modes Extension in breadth Extension in depth Expand to primary and secondary industries based on the information service industry Penetrate into different aspects of the industry chain Information transmission QQ/Weixin, QQ.com, V.QQ.com, etc. Tertiary industry Secondary industry Primary industry Ad distribution platforms: E.QQ.com. Weixin advertising. Transaction platforms: Tenpay, Weixin payment, QQ wallet Industrial internet Intelligent manufacturing Agricultural Internet Information + communication: QQ and Weixin Internet+livelihood: Weixin City Service Internet+Healthcare: Weixin Intelligent Hospital Internet+Finance: Weixin Pay, QQ Wallet Internet+Transport: Transport solutions Internet+Retail+Logistics: Weixin shops, JD Internet+Life services: 58.com, Dianping.com Internet+Education: Ke.qq.com, Xdf.cn …… Marketing & promotion System support: Tencent Cloud Corporate informatization: Weixin enterprise account, corporate QQ. Operations & maintenance Tencent big data platform, hardware interface Manufacturing Cyber security is a defense system to connect everything Open interfaces to be an Internet Plus connector Massive data access and processing capabilities 3 pillars Security Data Connectivity

  13. 2 Development strategy 3 layers of Tencent Strategy Implementation of businesses Objectives Openness and mutual benefit - Connect users with partners - Win/win for industries · Mobile distribution · Cloud platform · Official account 3 Investment cooperation - Enter into vertical fields - Secure partners in key verticals · E-commerce· O2O · Travel/Transportation· Entertainment 2 Focus on core businesses - Meet needs of users - Create core values · Social networking· Information · Ads · Entertainment · Utilities·Payment 1 Comprehensive payment solutions Fully utilize mobile technology Unified login Social graphs 13

  14. 2 Development strategy ① Focus on core businesses – keep driving innovation Social networking Entertainment Information Payment Tools Mobile news platform by most daily active users Largest instant messaging software/899 million MAU #1 online payment platform by MAU Client and web games/market share over 50% Browser 1st in terms of MAU China's largest authorized comic & animation online platform Fastest-growing mobile social platform/806million MAU Security software 1st in terms of mobile MAU Advanced mobile payment solutions China's 2nd largest online video platform APP store 1stin terms of MAU China’s largest SNS/652million MAU Tencent music APP>100 million MAU China’s largest online literature platform 14

  15. 2 Development strategy ① Focus on core businesses – core product QQ: the world’s largest multi-terminal IM software QQ's 3 key areas of the future: Audio and video/ multi-terminal/life services Friends And Family Make new friends Strangers Individuals Qzone Tencent classroom Interests Tribes Education 899 million MAU Groups Schools Office Classmates Classmates Colleagues Messaging Service numbers QQ connect, hardware QQ connect, hardware Services Accounts 667 million Smart device MAU Open Business Payment E-commerce, O2O E-commerce, O2O QQ Wallet QQ has connected hundreds of millions of Chinese households and users in the past 17 years, and will opening its communication, social networking, platform, payment and hardware capacity, building a 24x7hours online lifestyle. 15

  16. 16 Education Companies WeChat Business Account Public Services Media WeChat Service Account WeChat Subscription Account Transport Hotel Device Interconnection Catering Medical 2 Development strategy ① Focus on core businesses core product Weixin: a vanguard in mobile Internet era Weixin is an open platform to connect everything and lead a brand new lifestyle Provided in >20 languages Available in >200 countries Combined number of Weixin and WeChat MAU>800million

  17. 2 Development strategy ② Investment & Cooperation - penetrate into vertical fields through cooperation, investment and M&A Improve users’ participation and acquisition from online and offline life Enrich one-stop online life platform Expand offerings Professional online medical care service platform No. 1 global mobile tools No. 1 taxi platform China’s largest Ecommerce retailer Leading O2O platform for urban and lifestyle services No. 1 website for car consumers Online real estate trading platform China's largest online fast fashion platform for women China’s leading software provider Travel service website China’s largest categorized information website China’s largest professional medicine website 3rd largest search engine China’s leading digital map content solution provider Strengthen “Connection” Strategy 17

  18. Tencent Innovation Space, is a maker-accelerating platform. 2 Development strategy ③ Openness and mutual benefit build an open system of mutual benefit for the public · By April,2016, Tencent Open Platform has connected with over 4 million startups, with a total valuation over 300 billion. · By 2016 April,Tencent Innovation Space landed in 30 locations with 1 million square meters in total. Provide support forcooperation Open platforms Open mindset Create open systems and products to provide partners with platforms Tencent provides entrepreneurs with stable, fast and cost-saving public cloud services，while minimizing the start-up threshold and allowing new talent to flourish 6 start-up support policies Data traffic support, openness of multi-platform capabilities, fostering realization capability, shared start-up costs, knowledge training system and support of physical resources 18

  19. innovation 2 Development strategy Breakthrough and innovation at the core of all products Tencent is an innovation-driven company Innovative technology, product and operation modes One the world’s leading companies in innovation • Tencent operates China’s leading cloud computing system in terms of security, size and technology • Approximately over 40% of Tencent’s employees are R&D personnel; Tencent boasts a sophisticated independent R&D system • Tencent holds significant advantages in storage technology, data mining, multimedia, Chinese processing, distributed network and wireless technology • Applied for over 17,000 patents in over 20 countries of the world, ranking No. 1 in China and the 3rd place in the world in terms of patent quantity • America’s most influential business magazine Fast Company included Tencent in its list of China’s Top 10 Most Innovative Companies 2015 • Tencent, highest ranking Chinese company was globally ranked 12th in thelisting of the world’s 50 Most Innovative Companies 2015 released by Boston Consulting Group 19

  20. 2 Development strategy Global Expansion Global Investment Global Tencent Games Global WeChat • Tencent Games implements strategic investment and cooperation around the world • WeChat ranks No. 1 in AppStore in 15 countries Mail.ru Kakao Riot Games Sanook Activision Blizzard Epic Games Other emerging technologies Netmarble Games publisher Miniclip 20 Supercell

  21. 3 CORPORATE CULTURE AND CORPORATE SOCIAL RESPONSIBILITY 21

  22. 3 CORPORATE CULTURE AND CORPORATE SOCIAL RESPONSIBILITY Corporate culture is the key to Tencent's development Values Integrity, Proactive, Collaboration and Innovation Vision Mission To enhance people's quality of life through Internet services To be the most respected Internet company Businessphilosophy Management philosophy Consumer value as first priority Care for development of employees 22

  23. 3 CORPORATE CULTURE AND CORPORATE SOCIAL RESPONSIBILITY Tencent has a dynamic, professional team Over 32,000 employees Employee data Average age of employees: 29 40% of employees are R&D personnel Over 34% of employees hold a master's or higher degree 23

  24. 3 CORPORATE CULTURE AND CORPORATE SOCIAL RESPONSIBILITY Tencent values corporate culture and social responsibility Tencent Foundationis China's first charity foundation in the internet industry Tencent provided an initial capital injection of RMB 20 million with annually commited funding based on profit. Tencent and its staff havedonated nearly RMB 1.7 billionfor 8 years. Online Donation platform Build No. 1 village of mobile internet Wecountry Received donations of RMB 1.13billion from 75 milliondonatorsand helping to raise funds for 16077public welfare programs of 4098 NGOs Online donation platform drives social networking + public welfare to enable sharing and communication Adopting Internet + Countryside mode, Tencent provides a comprehensive set of smart countryside solutions to help villagers to connect information and resources. Tencent Foundation The largest source for public welfare information The most open public participation platform Gongyi.qq.com Public Welfare Expert Gongyi.qq.com is China's largest media site in public welfare, its key section "Existence"is China's first public welfare image weekly magazine. To incorporate charities into netizens daily lives. encouraged netizens to donate by walking. 110 million netizens participated, and provided donation of RMB 220 million. 24

  25. 4 LOCATIONS OF GLOBAL OFFICES 25

  26. 4 LOCATIONS OF GLOBAL OFFICES Offices in China International Offices Tencent Malaysia Shenzhen Headquarters Tencent Building, Kejizhongyi Avenue, High-Tech Park, Shenzhen Tel:86-755-86013388 30th Floor, The Gardens North Tower, Mid Valley City, Lingkaren Syed Putra, 59200 Kuala Lumpur, Malaysia Indian partner/Ibibo 11th Floor, Block B, Vatika Towers Golf Course Road Gurgaon Haryana – 122002, India Shanghai Branch Tencent Building, Tower C, No. 1801 Hongmei Road, Caohejing Development Zone, Shanghai Tel:86-21-54569595 Tencent Korea 2nd Floor, C&K Tower 35 Yeoksan-ro 25 gil, Gangnam-gu, Seoul, 135-921, Korea Tencent Taiwan Chengdu Branch No. 4 Building, District C, Tianfu Software Park, No.81 Tianhua Erlu, Hi-Tech Zone, Chengdu Tel:86-28-85225111 37th Floor, Taipei 101 Tower No.7 Section 5, Xinyi Road, Taipei, Taiwan Tencent HongKong 29th Floor, 3 Pacific Place, 1 Queen’s Road East, Wanchai, Hong kong Beijing Branch Yinke Building, 38 Haidian St, Haidian District, Beijing Tel:86-10-62671188 Tencent Japan 19th Floor , STEC Building.Nishi-Shinjuku 1-24-1, Shinjuku, Tokyo Guangzhou Branch TIT Creativity Garden,No 397 Xingangzhong Road, Haizhu, Guangzhou Tel:86-20-81167888 Tencent America 661 Bryant Street, Palo Alto, CA 94301, America 26

  27. THANK YOU JUNE, 2015…… 27

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