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Multi-Tiered Offerings to the Connected Home Space

Multi-Tiered Offerings to the Connected Home Space. Lewin A.R.W. Edwards Honeywell Security Products of the Americas 3/22/2012. Introduction. The connected home market is not homogeneous. Needs of different segments are stratified . Significant knee points exist in system scalability.

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Multi-Tiered Offerings to the Connected Home Space

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  1. Multi-Tiered Offerings to theConnected Home Space Lewin A.R.W. Edwards Honeywell Security Products of the Americas 3/22/2012

  2. Introduction • The connected home market is not homogeneous. • Needs of different segments are stratified. • Significant knee points exist in system scalability. • Most vendors design offerings for perceived largest segments without providing a higher or lower-featured alternative. • Honeywell has the resources to provide a comprehensive group of offerings.

  3. Three Tiers of Consumers Custom Basic Flexible • Little or no interactivity. • Set back thermostat when leaving the home • Turn on a light or two as you return home • View family member or pet via IP cameras • Cookie-cutter system, little or no setup. • $100-$500 • Complex behaviors but limited scope of devices. • Scene programming • Lighting control (dimmers, switches, motorized shades) • Locks and door control • Granular thermostat control • Events triggered from sensors and rules • Configurable by end-user • $500-10k • Very complex use cases, many disparate devices. • A/V integration • “Universal remote” • Support for many different interfaces, protocols and standards • Custom programming • Significant pro-level work required to commission system • $10-50k… or more! Connectivity – A Common Need • Smartphone apps, web portal and/or direct connectivity to device. • A variety of service levels (a la carte and bundles). • UX consistency is a key factor. • Some channels will require the ability to skin or portal the connectivity part of the offering.

  4. Honeywell’s solutions… (explanations to follow) Custom Basic Flexible “Z-Bridge” “Tuxedo Touch” • Third party integration • We work with major partners in the home automation, lighting and AV control spaces. • Share APIs, develop drivers. “Lynx 5100” Connectivity – Total Connect • Modular web portal • Smartphone apps for all major platforms • UX common with Tuxedo Touch and Lynx 5100

  5. Basic: Z-Bridge (+ optional cameras) • Supports up to four Z-Wave devices (thermostats and lights only) • Very simple use case: • Arm system AWAY, thermostat goes into setback and lights switch off. • Disarm system, thermostat returns to normal and lights switch on. • Designed as an auxiliary product for an existing Honeywell 5800 wireless security systems • (Not shown: Total Connect IP cameras may be sold to the same segment alongside Z-Bridge). Total Connect Interaction • Total Connect can remotely arm/disarm the security system. • Also view IP cameras remotely through web or smartphone. • This category of user doesn’t need anything more sophisticated.

  6. Flexible: Tuxedo Touch and L5100 • Tuxedo Touch is a keypad for our hybrid panels. • Lynx 5100 is a standalone, self-contained system. • Much more complex use cases than Z-Bridge • Configure Z-Wave scenes • Use dimmers, control thermostats with fine granularity • Trigger scenes from alarm panel events, or from Z-Wave devices – not just arm/disarm • Supports lights, locks, thermostats and motorized shades. • Tuxedo Touch also has: • Ability to view IP cameras directly • Built-in web server for local UI mirroring, e.g. on Google TV. Total Connect Interaction • Total Connect controls the security panel, as before – arm, disarm, bypass etc. • Latest version of Total Connect also provides home automation control. • Tuxedo Touch provides on-board local web server with direct mirror of touchscreen UI. Can be viewed on iPad, smartphone, laptop, etc. DDNS compatible.

  7. Custom: Third Party Integration • Highly customized installations; many options! • Currently we work with: Control4, Crestron, AMX, Savant, Lutron, … • Honeywell provides the security products, API information and hardware interface modules. In some cases we also develop device drivers. • The third party (or third parties) provide complex functionality requiring specialized interfaces to many different components from other third parties, e.g. home theater. • The Honeywell component often includes Tuxedo Touch family product as a UI. • “Firewall” between lifestyle and life safety elements • Third party system lives on the lifestyle side of the firewall. • Honeywell hardware provides the life safety; UL-listed peripherals. • AlarmNet provides safe delivery of alarm messages over GSM and/or broadband. • Our focus is on seamless integration and comarketing. Connectivity (Total Connect + …) • Total Connect still controls the security panel; it’s the “failsafe” redundant path available over GSM or broadband. • Different third party systems may offer their own online services. • Typically deploy both connectivity solutions.

  8. Conclusion • Understand different sets of end-user needs. • Design offerings from these needs down. • Recognize that relatively few users upgrade. • Analyze which SKUs might be common to different offerings. • Questions?

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