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Shopping around more

Growth of the grocery market trended over time Value growth remains strong due to price inflation but is slowing as shops increasingly promote. Volume sales have grown slightly in the last two periods. Shopping around more.

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Shopping around more

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  1. Growth of the grocery market trended over timeValue growth remains strong due to price inflation but is slowing as shops increasingly promote. Volume sales have grown slightly in the last two periods

  2. Shopping around more Shoppers are now shopping around more for the offers and visiting on average 2.8 multiples in a 4 weekly period No of stores visited for multiples Source: TNS Worldpanel, 52 w/e 28th December 08

  3. Total fresh produce market is up 2.4% annually due to each HH making 7 extra trips per annum but HH are spending less per trip 7 extra trips to the fixture

  4. total fruit & veg quarterly trendsfrequency has been higher each period in 2008 compared to 2007 and the spend has been dropping for throughout 2008. Each HH is spending €11 less per quarter on the category

  5. Total fresh produce market share quarterly

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