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The Confectionery Industry Year in Review 2004

The Confectionery Industry Year in Review 2004. Category Retail Sales Manf. Sales % Lb. Sales % Total $26.3 Billion $17.1 billion +2.3% 7.2 Billion +1.9% Chocolate $15.1 Billion $9.8 billion +3.9% 3.4 Billion +2.8%

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The Confectionery Industry Year in Review 2004

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  1. The Confectionery Industry Year in Review 2004

  2. Category Retail Sales Manf. Sales % Lb. Sales % Total $26.3 Billion $17.1 billion +2.3% 7.2 Billion +1.9% Chocolate $15.1 Billion $9.8 billion +3.9% 3.4 Billion +2.8% Non-Choc. $7.8 Billion $5.1 billion +1.6% 2.9 Billion +1.8% Gum $3.3 Billion $2.1 billion +4.1% 0.5 Billion +1.4% NCA Estimates base on 2004 U.S. Dpt. Of Commerce 311D Report 2004 Retail Confectionery Sales

  3. Candy & Gum Retail Performance 2004 IRI Sales Results As of December 26, 2004 Channel 52 Week 52 Week $ Sales % Change Supermarkets $4.2 billion +0.8% Drug $2.2 billion +3.7% Mass X Wal-Mart $1.2 billion +1.3% Convenience $2.7 billion +7.5% Total Candy and Gum $10.3 billion +3.3% IRI $ Sales as of 12/26/04 FDMC

  4. Channel 2004 $ Sales 2004 % Growth Supermarkets $4.2 +0.8% Convenience Stores $2.7 +7.5% Drug Stores $2.2 +3.7% *Wal-Mart $2.6 +3.8% Mass X Wal-Mart $1.2 +1.3% *Warehouse Clubs $3.2 +3.6% *Dollar Stores $.8 +7.2% Vending $1.2 -1.9% *Bulk $1.5 -0.5 *estimates Retail Landscape is Changing

  5. Candy and Gum Ranked 3rdAmong 2004 Food Categories IRI Food, Drug & Mass Excluding Wal-Mart 12/26/04 -3.3%

  6. Candy and Gum Ranked 1st Among 2004 Snack Categories IRI Food, Drug & Mass Excluding Wal-Mart 12/26/04

  7. What Affects Seasonal Sales? • Date/Day of Holiday • The Economy • Consumer Confidence • Consumer Mood • Shopping Patterns/Habits • Merchandising Strength/Visibility

  8. Holiday Dates/Days • Holiday 2004 2005 2006 • Valentine’s Day Saturday Monday Tuesday • Easter 4/11 3/27 4/16 • Halloween Sunday Monday Tuesday • Christmas Saturday Sunday Monday • Thanksgiving 11/25 11/24 11/23 • Shopping Days 30 31 32

  9. Seasonal Confectionery Trends 20042003 2002 20012000 1999 VALENTINE’S -3.0% -7.6% +6.5% -0.5% +4.7% -2.1% EASTER +5.5% +2.2% -2.2% -2.4% +11.0% -0.1% HALLOWEEN +2.4% +0.7%-0.4%+0.2%+4.7%+6.1% CHRISTMAS -3.5% -1.4% -3.0% +0.7% +1.7% -0.8% * IRI FD&M -3.0% +5.5% +2.4% -3.5%

  10. Candy & Gum Retail Performance 2004 Sales Results 12/26/04 Confectionery +1.6% Chocolate+1.9% Everyday Sales +3.1% Seasonal Sales -3.1% Non-Chocolate -1.0% Everyday Sales -0.8% Seasonal Sales -2.1% Breath Fresheners -2.9% Gum +7.1% IRI $ Sales as of 12/26/04 FDM

  11. Christmas Shopping Patterns • Holiday shopping consolidated • Polarized Shopping • Thanksgiving – Christmas - Post • Losing early impulse purchases • Impact of Gift Cards • Starbucks, Department Stores

  12. New Trends • Sugar-free candy and gum • Low-carb candies? • Limited edition candies • Brand line extensions • Smaller sizes (servings) • Increasing Dark Chocolate sales

  13. New Trends Sugar-free Candy and Gum Low-carb Candies +35% +13%

  14. New Trends Limited Edition Candies

  15. New Trends Increasing Dark Chocolate Sales +17%

  16. New Trends Brand Line Extensions

  17. 2004 Highlights Retail Sales +2.3% Easter Sales +6% New Item Introductions Strong Halloween Sales +2.4%

  18. Consumers know what they are buying Choice of sizes Variety of nutritional choices Candy fits in a healthy lifestyle Economy Improving 3 Favorable Seasonal Dates Confectionery Continues to Grow

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